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An optimal contact model for maximizing online panel response rates
Neslin, Scott A.; Novak, Thomas P.; Baker, Kenneth R.; … - In: Management science : journal of the Institute for … 55 (2009) 5, pp. 727-737
Persistent link: https://www.econbiz.de/10003859941
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The breadth-based adjective rating task (BART) in consumer behavior
Steinman, Ross B.; Karpinski, Andrew - In: Marketing letters : a journal of research in marketing 20 (2009) 4, pp. 327-335
Persistent link: https://www.econbiz.de/10003898046
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Statistical model comparison in marketing research
Barry, Christopher B.; Wildt, Albert R. - In: Management science : journal of the Institute for … 24 (1977) 4, pp. 387-392
Persistent link: https://www.econbiz.de/10003482371
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Does new product growth accelerate across technology generations?
Stremersch, Stefan; Muller, Eitan; Peres, Renana - In: Marketing letters : a journal of research in marketing 21 (2010) 2, pp. 103-120
Persistent link: https://www.econbiz.de/10003976727
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Two-stage lotteries and the value of unresolved uncertainty
Erev, Ido; Haruvy, Ernan - In: Marketing letters : a journal of research in marketing 21 (2010) 2, pp. 149-162
Persistent link: https://www.econbiz.de/10003976730
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Consumer durables replacement decision-making : an overview and research agenda
Guiltinan, Joseph P. - In: Marketing letters : a journal of research in marketing 21 (2010) 2, pp. 163-174
Persistent link: https://www.econbiz.de/10003976731
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Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie; Pelsmacker, Patrick de - In: Marketing letters : a journal of research in marketing 21 (2010) 2, pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
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Toward a contingency view of new product creativity : assessing the interactive effects of consumers
Rubera, Gaia; Ordanini, Andrea; Mazursky, David - In: Marketing letters : a journal of research in marketing 21 (2010) 2, pp. 191-206
Persistent link: https://www.econbiz.de/10003976733
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The effect of synchronizing consumers' diurnal preferences with time of response on data reliability
Hornik, Jacob; Tal, Aner - In: Marketing letters : a journal of research in marketing 21 (2010) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10003956296
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Marketing modeling reality and the realities of marketing modeling
Coughlan, Anne T.; Choi, Seung-chan; Chu, Wujin; … - In: Marketing letters : a journal of research in marketing 21 (2010) 3, pp. 317-333
Persistent link: https://www.econbiz.de/10008648787