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Effect of temporal spacing between advertising exposures : evidence from online field experiments
Sahni, Navdeep S. - In: Quantitative marketing and economics : QME 13 (2015) 3, pp. 204-247
Persistent link: https://www.econbiz.de/10011409856
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Can your advertising really buy earned impressions? : the effect of brand advertising on word of mouth
Lovett, Mitchell J.; Peres, Renana; Xu, Linli - In: Quantitative marketing and economics : QME 17 (2019) 3, pp. 215-255
Persistent link: https://www.econbiz.de/10012098687
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Advertising and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing; Joo, Mingyu; Wilbur, Kenneth C. - In: Quantitative marketing and economics : QME 17 (2019) 3, pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
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Firms' reactions to public information on business practices : the case of search advertising
Rao, Justin M.; Simonov, Andrey - In: Quantitative marketing and economics : QME 17 (2019) 2, pp. 105-134
Persistent link: https://www.econbiz.de/10012098699
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Super returns to Super Bowl ads?
Stephens-Davidowitz, Seth; Varian, Hal R.; Smith, Michael D. - In: Quantitative marketing and economics : QME 15 (2017) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10011710351
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The impact of advertising along the conversion funnel
Seiler, Stephan; Yao, Songyao - In: Quantitative marketing and economics : QME 15 (2017) 3, pp. 241-278
Persistent link: https://www.econbiz.de/10011775049
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Cross channel effects of search engine advertising on brick & mortar retail sales : meta analysis of large scale field experiments on Google.com
Kalyanam, Kirthi; McAteer, John; Marek, Jonathan; … - In: Quantitative marketing and economics : QME 16 (2018) 1, pp. 1-42
Persistent link: https://www.econbiz.de/10011886112
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Is online newspaper advertising cannibalizing print advertising?
Sridhar, Shrihari; Sriram, S. - In: Quantitative marketing and economics : QME 13 (2015) 4, pp. 283-318
Persistent link: https://www.econbiz.de/10011445828
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Online ads and offline sales : measuring the effects of retail advertising via a controlled experiment at Yahoo!
Lewis, Randall A.; Reiley, David H. - In: Quantitative marketing and economics : QME 12 (2014) 3, pp. 235-266
Persistent link: https://www.econbiz.de/10010407786
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Meta-analysis using information reweighting : an application to online advertising
Wang, Pengyuan; Bradlow, Eric T.; George, Edward I. - In: Quantitative marketing and economics : QME 12 (2014) 2, pp. 209-233
Persistent link: https://www.econbiz.de/10010386340