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Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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Consumer-brand relationships' development in the mobile internet market : evidence from an extended relationship commitment paradigm
Giovanis, Apostolos - In: The journal of product & brand management 25 (2016) 6, pp. 568-585
Persistent link: https://www.econbiz.de/10011587849
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Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge - In: The journal of product & brand management 24 (2015) 2, pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
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Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri; Benhabib, Abderrezzak; Bilgihan, Anil - In: The journal of product & brand management 26 (2017) 6, pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
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Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: The journal of product & brand management 26 (2017) 6, pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
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Customer responses to the CSR of banking companies
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The journal of product & brand management 24 (2015) 5, pp. 481-493
Persistent link: https://www.econbiz.de/10011443026
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The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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Ethical brand management : customer relationships and ethical duties
Story, John; Hess, Jeff - In: The journal of product & brand management 19 (2010) 4, pp. 240-249
Persistent link: https://www.econbiz.de/10008658575
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Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal; Dwivedi, Abhishek; Nayeem, Tahmid - In: The journal of product & brand management 32 (2023) 7, pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
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Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin; Libaque-Saenz, Christian Fernando; … - In: The journal of product & brand management 32 (2023) 7, pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403