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A surname brand effect explanation for consumer brand preference and advocacy
Howard, Daniel; Kerin, Roger A. - In: The journal of product & brand management 22 (2013) 5/6, pp. 362-370
Persistent link: https://www.econbiz.de/10010224843
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Exploring brand masculine patterns : moving beyond monolithic masculinity
Azar, Salim L. - In: The journal of product & brand management 22 (2013) 7, pp. 502-512
Persistent link: https://www.econbiz.de/10010225089
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Brand image and customers' willingness to pay a price premium for food brands
Anselmsson, Johan; Bondesson, Niklas Vestman; Johansson, Ulf - In: The journal of product & brand management 23 (2014) 2, pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
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The effect of product category on consumer brand relationships
Fetscherin, Marc; Boulanger, Michèle; Gonçalves Filho, Cid - In: The journal of product & brand management 23 (2014) 2, pp. 78-89
Persistent link: https://www.econbiz.de/10010384252
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Better branding : brand names can influence consumer choice
Hillenbrand, Philipp; Alcauter, Sarael; Cervantes, Javier; … - In: The journal of product & brand management 22 (2013) 4, pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
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Brand trust in a cross-cultural context : test for robustness of an alternative measurement model
Li, Fuan; Xu, Lan; Li, Tiger; Zhou, Nan - In: The journal of product & brand management 24 (2015) 5, pp. 462-471
Persistent link: https://www.econbiz.de/10011443006
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Communicating product size using sound and shape symbolism
Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia; … - In: The journal of product & brand management 24 (2015) 5, pp. 472-480
Persistent link: https://www.econbiz.de/10011443022
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Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: The journal of product & brand management 25 (2016) 2, pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
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Brand constellations : reflections of the emotional self
Flight, Richard L.; Coker, Kesha K. - In: The journal of product & brand management 25 (2016) 2, pp. 134-147
Persistent link: https://www.econbiz.de/10011524050
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Country-of-origin versus brand : consumers' dilemma when choosing between generic and branded drugs in emerging countries
Smaoui, Fatma; Kilani, Fatma Abdellah; Touzani, Mourad - In: The journal of product & brand management 25 (2016) 2, pp. 148-159
Persistent link: https://www.econbiz.de/10011524053