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The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar; Berenguer Contrí, Gloria; … - In: Tourism management : research, policies, practice 75 (2019), pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
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Customer engagement with tourism social media brands
Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, … - In: Tourism management : research, policies, practice 59 (2017), pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
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Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza; Wymer, Walter; O'Cass, Aron - In: Tourism management : research, policies, practice 66 (2018), pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
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Understanding value-creating practices in social media-based brand communities
Sorensen, Anne; Drennan, Judy - In: The service industries journal 37 (2017) 15/16, pp. 986-1007
Persistent link: https://www.econbiz.de/10011848008
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Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad; Hollebeek, Linda D.; Islam, Jamid Ul - In: The service industries journal 39 (2019) 7/8, pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
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How does customer engagement value occur in restaurants? : a stimulus-organism-response(S-O-R) perspective
Kabadayi, Ebru Tumer; Aksoy, Nilsah Cavdar; Baydogan … - In: The service industries journal 43 (2023) 7/8, pp. 497-524
Persistent link: https://www.econbiz.de/10014321607
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Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.; Bilgihan, Anil; Nusair, Khaldoon; … - In: Tourism management : research, policies, practice 57 (2016), pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
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Brand attachment and customer citizenship behaviors
Cheng, Jui-Chang; Luo, She-Juang; Yen, Chang-Hua; Yang, … - In: The service industries journal 36 (2016) 7/8, pp. 263-277
Persistent link: https://www.econbiz.de/10011564113
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Investigating customers' system justifying responses : application of system justification theory
Legendre, Tiffany S.; Lee, Seonjeong - In: The service industries journal 41 (2021) 11/12, pp. 832-851
Persistent link: https://www.econbiz.de/10012623977
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The missing link in building customer brand identification : the role of brand attractiveness
So, Kevin Kam Fung; King, Ceridwyn; Hudson, Simon; … - In: Tourism management : research, policies, practice 59 (2017), pp. 640-651
Persistent link: https://www.econbiz.de/10011643307