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Rethinking marketing : an entrepreneurial imperative

Schindehutte, Minet; Morris, Michael H.; Pitt, Leyland F. - 2009

Persistent link: https://www.econbiz.de/10003577828

But you promised! : managing consumers’ psychological contracts

Hannah, David; Treen, Emily; Pitt, Leyland F.; Berthon, … - In: Business horizons 59 (2016) 4, pp. 363-368

Persistent link: https://www.econbiz.de/10011514802

Nomen est omen : formalizing customer labeling theory

Plangger, Kirk; Kietzmann, Jan H.; Pitt, Leyland F.; … - In: AMS review : official publication of the Academy of … 3 (2013) 4, pp. 193-204

Persistent link: https://www.econbiz.de/10010233420

It's a secret : marketing value and the denial of availability

Hannah, David; Parent, Michael; Pitt, Leyland F.; … - In: Business horizons 57 (2014) 1, pp. 49-59

Persistent link: https://www.econbiz.de/10010243469

National culture, effectuation, and new venture performance : global evidence from student entrepreneurs

Laskovaia, Anastasiia; Širokova, Galina V.; Morris, … - In: Small business economics : an entrepreneurship journal 49 (2017) 3, pp. 687-709

Persistent link: https://www.econbiz.de/10011793263

Expertise, university infrastructure and approaches to new venture creation : assessing students who start businesses

Širokova, Galina V.; Osievskyy, Oleksiy; Morris, Michael H. - In: Entrepreneurship and regional development : an … 29 (2017) 9/10, pp. 912-944

Persistent link: https://www.econbiz.de/10011797152

Entrepreneurship as experience : how events create ventures and ventures create entrepreneurs

Morris, Michael H.; Pryor, Christopher G.; … - 2012

In essence, entrepreneurship is an experience consisting of large numbers of key events such as a first sale, hiring a first employee, losing a big account – events that are processed and made sense of by the entrepreneur. They produce cognitive, emotional and physiological responses, which...

Persistent link: https://www.econbiz.de/10011852118

Unpacking corporate entrepreneurship : a critique and extension

Schindehutte, Minet; Morris, Michael H.; Kuratko, Donald F. - In: The challenges of corporate entrepreneurship in the …, (pp. 11-35). 2019

Persistent link: https://www.econbiz.de/10011965760

Understanding the dynamics of entrepreneurship through framework approaches

Kuratko, Donald F.; Morris, Michael H.; Schindehutte, Minet - In: Small business economics : an entrepreneurship journal 45 (2015) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10011382293

The emergence of entrepreneurial marketing: nature and meaning

Morris, Michael H.; Schindehutte, Minet; LaForge, Raymond W. - In: Entrepreneurship : the way ahead, (pp. 91-104). 2004

Persistent link: https://www.econbiz.de/10002169539