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Innovation from virtual brand community members may only be virtually effective

Barretta, Paul G.; Firat, A. Fuat - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 186-202

Persistent link: https://www.econbiz.de/10013041216

Linking CIO-CMO communication and product innovation via virtual customer environment engagement : a moderated mediation study

Wang, Li; Tong, Chunyang; Yang, Zhiyong - In: British journal of management 34 (2023) 1, pp. 259-279

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Value proposition design : how to create products and services customers want. Get started with ...

Osterwalder, Alexander; Pigneur, Yves; Bernarda, Greg; … - 2014

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and...

Persistent link: https://www.econbiz.de/10014008745

Marketing and innovation - a realtionship approach

Boier, Rodica - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 154-161

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The effectiveness of customer participation in new product development : a meta-analysis

Chang, Woojung; Taylor, Steven A. - In: Journal of marketing 80 (2016) 1, pp. 47-64

Persistent link: https://www.econbiz.de/10011507442

Exploring traditional and new web-based methods to involve customers in new product development

Liu, Wei; Ye, Songhe; Moultrie, James - In: International journal of product development : IJPD 23 (2019) 1, pp. 42-64

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Using perspective-taking to de-escalate launch date commitment for products with known software defects

Lee, Hyung Koo; Lee, Jong Seok; Keil, Mark - In: Journal of management information systems : JMIS 35 (2018) 4, pp. 1251-1276

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Customer involvement in new product development of tile and ceramic industry

Mirfakhradini, Seyed Heydar; Safari, Khalil; Shaabani, Akram - In: International journal of productivity and quality … 25 (2018) 1, pp. 108-138

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Exploring strategies for capturing customer's tacit knowledge in customer integration methods

Bretschneider, Ulrich; Zogaj, Shkodran - In: International journal of knowledge management : IJKM ; … 12 (2016) 2, pp. 1-19

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Customer involvement in the game development process

Prystupa-Rządca, Kaja; Starostka, Justyna - In: Journal of entrepreneurship, management and innovation … 11 (2015) 3, pp. 43-66

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