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Forecasting product sales with conjoint analysis data

Whitlark, David B. - In: Advances in business and management forecasting 4 (2006), pp. 175-182

Persistent link: https://www.econbiz.de/10009897718

Forecasting product sales with conjoint analysis data

Whitlark, David B. - In: Advances in business and management forecasting 4 (2006), pp. 175-182

Persistent link: https://www.econbiz.de/10003751381

Leadership of the nonprofit strategy development process

Reynolds, Thomas J. - In: Improving leadership in nonprofit organizations, (pp. 207-218). 2009

Persistent link: https://www.econbiz.de/10003800368

Improving sales forecasts by testing underlying hypotheses about consumer behavior : a proposed qualitative method

DeRosia, Eric D.; Christensen, Glenn L.; Whitlark, David B. - In: Advances in business and management forecasting 4 (2006), pp. 183-197

Persistent link: https://www.econbiz.de/10009897717

Using flow-through and diffusion models to forecast new product sales

Geurts, Michael D.; Whitlark, David B. - In: Advances in business and management forecasting 4 (2006), pp. 139-143

Persistent link: https://www.econbiz.de/10009897720

Using flow-through and diffusion models to forecast new product sales

Geurts, Michael D.; Whitlark, David B. - In: Advances in business and management forecasting 4 (2006), pp. 139-143

Persistent link: https://www.econbiz.de/10003751365

Improving sales forecasts by testing underlying hypotheses about consumer behavior : a proposed qualitative method

DeRosia, Eric David; Christensen, Glenn L.; Whitlark, … - In: Advances in business and management forecasting 4 (2006), pp. 183-197

Persistent link: https://www.econbiz.de/10003751391

Sales forecasting with conjoint analysis by addressing its key assumptions with sequential game theory and macro-flow modeling

Whitlark, David B.; Smith, Scott M. - In: Conjoint measurement : methods and applications, (pp. 363-370). 2007

Persistent link: https://www.econbiz.de/10003544699

Decision‐based voter segmentation: an application for campaign message development

Phillips, Joan M.; Reynolds, Thomas J.; Reynolds, Kate - In: European Journal of Marketing 44 (2010) 3/4, pp. 310-330

Purpose – The purpose of this study was to demonstrate how the segmentation of voters based on decision‐making processes, using means‐end laddering research innovations and real‐time interactive online interviewing, can aid in the formation of political communications strategy, including...

Persistent link: https://www.econbiz.de/10014722634

Understanding consumer decision making : the means end approach to marketing and advertising strategy

Reynolds, Thomas J. (contributor) - 2001

Persistent link: https://www.econbiz.de/10004598448