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Beziehungsmarketing
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Neslin, Scott A.
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
10
MSI reports : working paper series
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Journal of retailing
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Retailing in the 21st century : current and future trends
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1
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1
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1
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
1
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Overcoming the "recency trap" in customer relationship management
Neslin, Scott A.
;
Taylor, Gail Ayala
;
Grantham, Kimberly D.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 320-337
Persistent link: https://www.econbiz.de/10009747845
Saved in:
2
Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Luan, Y. Jackie
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 156-167
Persistent link: https://www.econbiz.de/10010400710
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3
A market response model for coupon promotions
Neslin, Scott A.
- In:
Marketing science
9
(
1990
)
2
,
pp. 125-145
Persistent link: https://www.econbiz.de/10001095702
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4
Sales promotion
Neslin, Scott A.
-
2002
Persistent link: https://www.econbiz.de/10001791347
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5
Customer relationship management (CRM)
Neslin, Scott A.
- In:
The history of marketing science
,
(pp. 289-317)
.
2014
Persistent link: https://www.econbiz.de/10010415807
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6
On estimating current-customer equity using company summary data : comment
Neslin, Scott A.
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 15-17
Persistent link: https://www.econbiz.de/10008909387
Saved in:
7
Sales promotion
Neslin, Scott A.
- In:
Handbook of marketing
,
(pp. 310-338)
.
2006
Persistent link: https://www.econbiz.de/10003335137
Saved in:
8
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
9
Database Marketing : analyzing and managing customers
Blattberg, Robert C.
;
Kim, Py·ong-do
;
Neslin, Scott A.
-
2008
Persistent link: https://www.econbiz.de/10004908427
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10
The ability of Nash's theory of cooperative games to predict the outcomes of buyer-seller negotiations : a dyad-level test
Neslin, Scott A.
- In:
Management science : journal of the Institute for …
32
(
1986
)
4
,
pp. 480-498
Persistent link: https://www.econbiz.de/10001015270
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