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Sales forecasting with conjoint analysis by addressing its key assumptions with sequential game theory and macro-flow modeling

Whitlark, David B.; Smith, Scott M. - In: Conjoint measurement : methods and applications, (pp. 363-370). 2007

Persistent link: https://www.econbiz.de/10003544699

Forecasting product sales with conjoint analysis data

Whitlark, David B. - In: Advances in business and management forecasting 4 (2006), pp. 175-182

Persistent link: https://www.econbiz.de/10009897718

Forecasting product sales with conjoint analysis data

Whitlark, David B. - In: Advances in business and management forecasting 4 (2006), pp. 175-182

Persistent link: https://www.econbiz.de/10003751381

Improving sales forecasts by testing underlying hypotheses about consumer behavior : a proposed qualitative method

DeRosia, Eric D.; Christensen, Glenn L.; Whitlark, David B. - In: Advances in business and management forecasting 4 (2006), pp. 183-197

Persistent link: https://www.econbiz.de/10009897717

Using flow-through and diffusion models to forecast new product sales

Geurts, Michael D.; Whitlark, David B. - In: Advances in business and management forecasting 4 (2006), pp. 139-143

Persistent link: https://www.econbiz.de/10009897720

Using flow-through and diffusion models to forecast new product sales

Geurts, Michael D.; Whitlark, David B. - In: Advances in business and management forecasting 4 (2006), pp. 139-143

Persistent link: https://www.econbiz.de/10003751365

Improving sales forecasts by testing underlying hypotheses about consumer behavior : a proposed qualitative method

DeRosia, Eric David; Christensen, Glenn L.; Whitlark, … - In: Advances in business and management forecasting 4 (2006), pp. 183-197

Persistent link: https://www.econbiz.de/10003751391

Practical segmentation : a fund raising example

BEIK, LELAND L. - 1978

Persistent link: https://www.econbiz.de/10004727257

Fundamentals of marketing research

Smith, Scott M.; Albaum, Gerald S. - 2005

Persistent link: https://www.econbiz.de/10004802110

Cause marketing: a new direction in the marketing of corporate responsibility

Smith, Scott M.; Alcorn, David S. - In: Journal of Consumer Marketing 8 (1991) 3, pp. 19-35

Reports on recent marketing strategies that simultaneously demonstrate a sense of social responsibility and satisfies shareholders′ demands for increased profits and market share, also known as cause marketing. Discusses the implementation of cause marketing through three forms of corporate...

Persistent link: https://www.econbiz.de/10014849042