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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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1
How to make switching costly : the role of marketing and relationship characteristics
Polo-Redondo, Yolanda
;
Sesé, F. Javier
- In:
Journal of service research : JSR
12
(
2009/10
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10003901004
Saved in:
2
Reducing the level of switching costs in mobile communications : the case of mobile number portability
Maicas, Juan Pablo
;
Polo-Redondo, Yolanda
;
Sesé, F. Javier
- In:
Telecommunications policy : the international journal …
33
(
2009
)
9
,
pp. 544-554
Persistent link: https://www.econbiz.de/10003903715
Saved in:
3
Strengthening customer relationships : what factors influence customers to migrate to contracts?
Polo-Redondo, Yolanda
;
Sesé, F. Javier
- In:
Journal of service research : JSR
16
(
2013
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10009774892
Saved in:
4
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
5
Does the nature of the interaction matter? : understanding customer channel choice for purchases and communications
Polo-Redondo, Yolanda
;
Sesé, F. Javier
- In:
Journal of service research : JSR
19
(
2016
)
3
,
pp. 276-290
Persistent link: https://www.econbiz.de/10011665396
Saved in:
6
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
7
International diffusion of a new tool : the case of Electronic Data Interchange (EDI) in the retailing sector
Jiménez Martínez, Julio
- In:
Research policy : policy, management and economic …
26
(
1998
)
7
,
pp. 811-827
Persistent link: https://www.econbiz.de/10001242007
Saved in:
8
Market structure and the adoption of innovations : the case of the Spanish banking sector
Espitia-Escuer, Manuel Antonio
- In:
Economics of innovation and new technology
1
(
1991
)
4
,
pp. 295-307
Persistent link: https://www.econbiz.de/10001118743
Saved in:
9
Determining factors in innovations adoptions : the teleprocess terminal in Spanish commercial and savings banks
Polo-Redondo, Yolanda
- In:
Revue d'économie régionale & urbaine : RERU
(
1989
),
pp. 622-720
Persistent link: https://www.econbiz.de/10001273366
Saved in:
10
Intrafirm diffusion of new technologies : an empirical application
Fuentelsaz, Lucio
;
Gómez, Jaime
;
Polo-Redondo, Yolanda
- In:
Research policy : policy, management and economic …
32
(
2003
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10001746520
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