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1
The effect of pricing and advertising on customer retention in a liberalizing market
Polo-Redondo, Yolanda
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
4
,
pp. 201-214
Persistent link: https://www.econbiz.de/10009313206
Saved in:
2
Does specific CSR training for managers impact shareholder value? : implications for education in sustainable development
López-Pérez, Ma. Eugenia
;
Melero, Iguácel
;
Sesé, F. …
- In:
Corporate social responsibility and environmental management
24
(
2017
)
5
,
pp. 435-448
Persistent link: https://www.econbiz.de/10011825542
Saved in:
3
Management for sustainable development and its impact on firm value in the SME context : does size matter?
López-Pérez, M. Eugenia
;
Melero, Iguácel
;
Sesé, F. …
- In:
Business strategy and the environment
26
(
2017
)
7
,
pp. 985-999
Persistent link: https://www.econbiz.de/10011822985
Saved in:
4
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
5
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
6
How to make switching costly : the role of marketing and relationship characteristics
Polo-Redondo, Yolanda
;
Sesé, F. Javier
- In:
Journal of service research : JSR
12
(
2009/10
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10003901004
Saved in:
7
Reducing the level of switching costs in mobile communications : the case of mobile number portability
Maicas, Juan Pablo
;
Polo-Redondo, Yolanda
;
Sesé, F. Javier
- In:
Telecommunications policy : the international journal …
33
(
2009
)
9
,
pp. 544-554
Persistent link: https://www.econbiz.de/10003903715
Saved in:
8
Strengthening customer relationships : what factors influence customers to migrate to contracts?
Polo-Redondo, Yolanda
;
Sesé, F. Javier
- In:
Journal of service research : JSR
16
(
2013
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10009774892
Saved in:
9
From dissatisfied customers to evangelists of the firm : a study of the Spanish mobile service sector
Cambra Fierro, Jesús
;
Melero Polo, Iguácel
;
Sesé, F. …
- In:
Business research quarterly : BRQ
17
(
2014
)
3
,
pp. 191-204
Persistent link: https://www.econbiz.de/10010412801
Saved in:
10
Customer base management and profitability in information technology industries
Maicas, Juan Pablo
;
Sesé, F. Javier
-
2010
Persistent link: https://www.econbiz.de/10010426700
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