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Consumer behavior regarding luxury perfumes : key elements for marketing strategy design
Díaz-Bustamante, Mónica; Carcelén, Sonia - In: Global marketing strategies for the promotion of luxury …, (pp. 46-70). 2016
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011484630
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Are consumers more rational and informed purchasers during recession periods? : the role of private labels and retailing strategies
Puelles, Maria; Diaz-Bustamante, Mónica; Carcelén, Sonia - In: The international review of retail, distribution and … 26 (2016) 4, pp. 396-417
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011594193
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Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen; Sanchez, Joaquin - In: Journal of retailing and consumer services 31 (2016), pp. 109-116
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011528544
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How does wall street react to global sports sponsorship announcements? : an analysis of the effect on sponsoring companies' stock market prices
Abril Barrie, Carmen; Sanchez, Joaquin; Recio, Teresa - In: Journal of advertising research 58 (2018) 3, pp. 297-310
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011929126
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Economic impact of corporate foundations : an event analysis approach
Monfort, Abel; Villagra, Nuria; Sanchez, Joaquin - In: Journal of business research : JBR 122 (2021), pp. 159-170
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012420356
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Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry
Sanchez, Joaquin; Abril Barrie, Carmen; Haenlein, Michael - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 270-287
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012290950