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Can order effect in copy tests indicate long term advertising effect?
Ray, Michael L. - In: Journal of advertising research 9 (1969) 1, pp. 45-52
Persistent link: https://www.econbiz.de/10002679393
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A decision sequence analysis of developments in marketing communication
Ray, Michael L. - In: Journal of marketing 37 (1973) 1, pp. 29-38
Persistent link: https://www.econbiz.de/10002679397
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A decision sequence analysis of developments in marketing communication
Ray, Michael L. - In: Views of marketing : a reader, (pp. 205-220). 1979
Persistent link: https://www.econbiz.de/10002679413
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The present and potential linkages between the microtheoretical notions of behavioral science and the problems of advertising : a proposal for a research system
Ray, Michael L. - In: Behavioral and management science in marketing, (pp. 99-141). 1978
Persistent link: https://www.econbiz.de/10002679464
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Psychological theories and interpretations of learning
Ray, Michael L. - In: Consumer behavior : theoretical sources, (pp. 45-117). 1973
Persistent link: https://www.econbiz.de/10002679470
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The new paradigm in business : emerging strategies for leadership and organizational change
Ray, Michael L. (contributor) - 1993
Persistent link: https://www.econbiz.de/10004159138
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Advertising Strategies to Increase Usage Frequency
Wansink, Brian; Ray, Michael L. - In: Journal of marketing 60 (1996) 1, pp. 31-46
Persistent link: https://www.econbiz.de/10005989531
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Estimating an Advertisement's Impact on One's Consumption of a Brand
Wansink, Brian; Ray, Michael L. - In: Journal of Advertising Research 40 (2000) 06, pp. 106-113
Persistent link: https://www.econbiz.de/10005624821
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Behavioral Measurement for Marketing Models: Estimating the Effects of Advertising Repetition for Media Planning
Ray, Michael L.; Sawyer, Alan G. - In: Management Science 18 (1971) 4-Part-II, pp. 73-73
As management science models are developed in marketing, they make demands for more sophisticated inputs from the behavioral sciences. This is particularly true in the area of advertising media models. A continuing behavioral research program to develop estimates of repetition response functions...
Persistent link: https://www.econbiz.de/10009189675