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Service-Logic Innovations: How to Innovate Customers, Not Products

Michel, Stefan; Brown, Stephen W.; Gallan, Andrew S. - In: California management review : CMR 50 (2008) 3, pp. 49-65

Persistent link: https://www.econbiz.de/10008056957

An expanded and strategic view of discontinuous innovations: deploying a service-dominant logic

Michel, Stefan; Brown, Stephen W.; Gallan, Andrew S. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 54-66

Persistent link: https://www.econbiz.de/10007908096

Customer positivity and participation in services: an empirical test in a health care context

Gallan, Andrew S.; Jarvis, Cheryl Burke; Brown, Stephen W. - In: Journal of the Academy of Marketing Science 41 (2013) 3, pp. 338-356

Persistent link: https://www.econbiz.de/10010096149

Shaping, organizing, and rethinking service innovation: a multidimensional framework

Rubalcaba, Luis; Michel, Stefan; Sundbo, Jon; Brown, … - In: Journal of service management 23 (2012) 5, pp. 696-716

Persistent link: https://www.econbiz.de/10010026072

Gaining valuable market research information though arrangements with universities

Brown, Stephen W. - In: Journal of small business management : JSBM ; a joint … 15 (1977) 2, pp. 34-40

Persistent link: https://www.econbiz.de/10001955645

Transformative service research: An agenda for the future

Anderson, Laurel; Ostrom, Amy L.; Corus, Canan; Fisk, … - In: Journal of Business Research 66 (2013) 8, pp. 1203-1210

This article conceptualizes and presents a research agenda for the emerging area of transformative service research, which lies at the intersection of service research and transformative consumer research and focuses on well-being outcomes related to service and services. A conceptual framework...

Persistent link: https://www.econbiz.de/10010869705