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OLC EcoSci
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Advertising Controversial Products in the Asia Pacific: What Makes Them Offensive?
Fam, Kim Shyan
;
Waller, David S.
- In:
Journal of business ethics : JOBE
48
(
2003
)
3
,
pp. 237-250
Persistent link: https://www.econbiz.de/10006885134
Saved in:
2
Factors in Winning Accounts: The Views of Agency Account Directors in New Zealand - What factors do advertising agency executives perceive to be important when an advertiser selects an agency? This study asks account directors in New Zealand and makes some comparisons with the results
Fam, Kim Shyan
;
Waller, David S.
- In:
Journal of advertising research
39
(
1999
)
3
,
pp. 21-32
Persistent link: https://www.econbiz.de/10006518847
Saved in:
3
The influence of religion on attitudes towards the advertising of controversial products
Fam, Kim Shyan
;
Waller, David S.
;
Erdogan, B.Zafer
- In:
European journal of marketing : EJM
38
(
2004
)
5
,
pp. 537-555
Persistent link: https://www.econbiz.de/10006080452
Saved in:
4
Identifying likeable attributes: a qualitative study of television advertisements in Asia
Fam, Kim-Shyan
;
Waller, David S.
- In:
Qualitative market research : an international journal
9
(
2006
)
1
,
pp. 38-50
Persistent link: https://www.econbiz.de/10006011066
Saved in:
5
Addressing the Advertising of Controversial Products in China: An Empirical Approach
Fam, Kim-Shyan
;
Waller, David S.
;
Yang, Zhilin
- In:
Journal of business ethics : JOBE
88
(
2009
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10008254298
Saved in:
6
Advertising dislikeability in Asia: Is there a relationship with purchase intention and frequency?
Fam, Kim-Shyan
;
Waller, David S.
;
Run, Ernest Cyril de
; …
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
1
,
pp. 144-161
Persistent link: https://www.econbiz.de/10010063337
Saved in:
7
Trust and the online relationship-an exploratory study from New Zealand
Fam, Kim Shyan
;
Foscht, Thomas
;
Collins, Regan David
- In:
Tourism management : research, policies, practice
25
(
2004
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10006818755
Saved in:
8
What Do Excellent Service Promoters Do Differently?
Fam, Kim Shyan
;
Merrilees, Bill
- In:
The service industries journal
21
(
2001
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10006272602
Saved in:
9
Exploring the relevance of strategic promotion management approach among small independent retailers
Fam, Kim Shyan
;
Merrilees, Bill
- In:
International journal of retail & distribution management
26
(
1998
)
9
,
pp. 354-361
Persistent link: https://www.econbiz.de/10006465609
Saved in:
10
Cultural values and personal selling: A comparison of Australian and Hong Kong retailers' promotion preferences
Fam, Kim Shyan
;
Merrilees, Bill
- In:
International marketing review
15
(
1998
)
4
,
pp. 246-256
Persistent link: https://www.econbiz.de/10006303862
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