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Perceived Source Credibility and Advertising Persuasiveness: An Investigation of Moderators and Psychological Processes
Nan, Xiaoli - In: Journal of current issues and research in advertising : … 34 (2012) 1, pp. 195-211
Persistent link: https://www.econbiz.de/10010151792
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Perceived Source Credibility and Advertising Persuasiveness: An Investigation of Moderators and Psychological Processes
Nan, Xiaoli - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 195-211
Persistent link: https://www.econbiz.de/10010115983
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Affective cues and brand-extension evaluation: Exploring the influence of attitude toward the parent brand and attitude toward the extension ad
Nan, Xiaoli - In: Psychology & marketing 23 (2006) 7, pp. 597-616
Persistent link: https://www.econbiz.de/10007265810
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The Pursuit of Self-Regulatory Goals: How Counterfactual Thinking Influences Advertising Persuasiveness
Nan, Xiaoli - In: International journal of advertising : the quarterly … 37 (2008) 1, pp. 17-28
Persistent link: https://www.econbiz.de/10009976340
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The Effects of Mood and Advertising Context on Ad Memory and Evaluations: The Case of a Competitive and a Non-Competitive Ad Context
Sar, Sela; Nan, Xiaoli; Rong Myers, Jun - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 1-11
Persistent link: https://www.econbiz.de/10008770787
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The Pursuit of Self-Regulatory Goals: How Counterfactual Thinking Influences Advertising Persuasiveness
Nan, Xiaoli - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 17-28
Persistent link: https://www.econbiz.de/10008124733
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Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing
Nan, Xiaoli; Heo, Kwangjun - In: Journal of advertising : official publication of the … 36 (2007) 2, pp. 63-74
Persistent link: https://www.econbiz.de/10008125573
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Perceptual Predictors of Global Attitude toward Advertising: An Investigation of Both Generalized and Personalized Beliefs
Nan, Xiaoli - In: Journal of current issues and research in advertising : … 28 (2006) 1, pp. 31-44
Persistent link: https://www.econbiz.de/10008126892
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The influence of source credibility on attitude certainty: Exploring the moderating effects of timing of source identification and individual need for cognition
Nan, Xiaoli - In: Psychology & marketing 26 (2009) 4, pp. 321-332
Persistent link: https://www.econbiz.de/10008227510