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Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation
Brengman, Malaika; Geuens, Maggie; Weijters, Bert; … - In: Journal of Business Research 58 (2005) 1, pp. 79-88
Persistent link: https://www.econbiz.de/10005473834
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Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation
Brengman, Malaika; Geuens, Maggie; Weijters, Bert; … - In: Journal of business research : JBR 58 (2005) 1, pp. 79-88
Persistent link: https://www.econbiz.de/10006714002
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Why people (don't) shop online: A lifestyle study of the internet consumer
Swinyard, William R.; Smith, Scott M. - In: Psychology & marketing 20 (2003) 7, pp. 567-598
Persistent link: https://www.econbiz.de/10006968881
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Market segmentation in retail service industries : a multiattribute approach
Swinyard, William R. - In: Journal of retailing 53 (1977) 1, pp. 27-34
Persistent link: https://www.econbiz.de/10002899659
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The service hand-off: effects of multivendor service performance on customer satisfaction - an experimental study
Allred, Chad R.; Money, R. Bruce - In: The journal of services marketing 24 (2010) 3, pp. 184-196
Persistent link: https://www.econbiz.de/10008418647
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Special section on marketing communications: Introduction
Swinyard, William R. - In: Journal of Business Research 11 (1983) 2, pp. 171-172
Persistent link: https://www.econbiz.de/10005465588
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Retailing as a career: a comparative study of marketers
Rhoads, Gary K.; Swinyard, William R.; Geurts, Michael D.; … - In: Journal of retailing 78 (2002) 1, pp. 71-76
Persistent link: https://www.econbiz.de/10006617021
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The Effects of Mood, Involvement, and Quality of Store Experienee on Shopping Intentions
Swinyard, William R. - In: Journal of consumer research : JCR ; an … 20 (1993) 2, pp. 271-280
Persistent link: https://www.econbiz.de/10006687952
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Student Preferences for Sales Careers Around the Pacific Rim - Given the growing importance of trade in the Pacific Rim, what are student attitudes toward sales careers?
Honeycutt Jr, Earl D.; Ford, John B.; Swenson, Michael J.; … - In: Industrial marketing management : the international … 19990, pp. 27-36
Persistent link: https://www.econbiz.de/10006359115
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Retailing trends in the USA: Competition, consumers, technology and the economy
Swinyard, William R. - In: International journal of retail & distribution management 25 (1997) 8-9, pp. 244-255
Persistent link: https://www.econbiz.de/10006472442