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The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy

Weathers, Danny; Sharma, Subhash; Niedrich, Ronald W. - In: Journal of Business Research 58 (2005) 11, pp. 1516-1524

Persistent link: https://www.econbiz.de/10005474367

Assessing Three Sources of Misresponse to Reversed Likert Items

Swain, Scott D.; Weathers, Danny; Niedrich, Ronald W. - In: Journal of marketing research : JMR 45 (2008) 1, pp. 116

Persistent link: https://www.econbiz.de/10007894077

Specifying Price Judgments with Range-Frequency Theory in Models of Brand Choice

Niedrich, Ronald W.; Weathers, Danny; Hill, R.Carter; … - In: Journal of marketing research : JMR 46 (2009) 5, pp. 693-702

Persistent link: https://www.econbiz.de/10008307889

Reference Price and Price Perceptions: A Comparison of Alternative Models

Niedrich, Ronald W.; Sharma, Subhash; Wedell, Douglas H. - In: Journal of consumer research : JCR ; an … 28 (2001) 3, pp. 339-354

Persistent link: https://www.econbiz.de/10006656191

Assessing generalizability of scales used in cross-national research

Sharma, Subhash; Weathers, Danny - In: International journal of research in marketing : IJRM ; … 20 (2003) 3, pp. 287

Persistent link: https://www.econbiz.de/10006168847

Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods

Weathers, Danny; Sharma, Subhash; Wood, Stacy L. - In: Journal of retailing 83 (2007) 4, pp. 393-402

Persistent link: https://www.econbiz.de/10007883836

The influence of seller strategy on the winning price in online auctions: A moderated mediation model

Reynolds, Kristy E.; Gilkeson, James H.; Niedrich, Ronald W. - In: Journal of Business Research 62 (2009) 1, pp. 22-30

This paper examines the impact of seller strategy on winning prices in online auctions. In our conceptual model, three strategic choices made by the seller - minimum opening price, auction length, and use of a hidden reserve price - are mediated by the number of bids placed during the auction...

Persistent link: https://www.econbiz.de/10005474124

The dimensional stability of the standards used in the disconfirmation paradigm

Niedrich, Ronald W.; Kiryanova, Elena; Black, William C. - In: Journal of retailing 81 (2005) 1, pp. 49-58

Persistent link: https://www.econbiz.de/10006607427

The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated-Effects Model

Niedrich, Ronald W.; Swain, Scott D. - In: Journal of the Academy of Marketing Science 31 (2003) 4, pp. 468-480

Persistent link: https://www.econbiz.de/10006150952

A Framework for Monitoring Customer Satisfaction: An Empirical Illustration - Systematically monitor customer satisfaction over time

Sharrna, Subhash; Niedrich, Ronald W.; Dobbins, Greg - In: Industrial marketing management : the international … 28 (1999) 3, pp. 231-244

Persistent link: https://www.econbiz.de/10006298626