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Ethical Implications of Target Market Selection
Rittenburg, Terri L.; Parthasarathy, Madhavan - In: Journal of macromarketing : examining the interactions … 17 (1997) 2, pp. 49-64
Persistent link: https://www.econbiz.de/10006921458
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Dynamic market definition: an international marketing perspective
Forlani, David; Parthasarathy, Madhavan - In: International marketing review 20 (2003) 2, pp. 142-160
Persistent link: https://www.econbiz.de/10006255881
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Customer Switching Behavior in Online Services: An Exploratory Study of the Role of Selected Attitudinal, Behavioral, and Demographic Factors
Keaveney, Susan M.; Parthasarathy, Madhavan - In: Journal of the Academy of Marketing Science 29 (2001) 4, pp. 374-390
Persistent link: https://www.econbiz.de/10006151956
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Multiple diffusion and multicultural aggregate social systems
Parthasarathy, Madhavan; Jun, Sunkyu; Mittelstaedt, … - In: International marketing review 14 (1997) 4-5, pp. 233-247
Persistent link: https://www.econbiz.de/10006311164
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Managerial risk perceptions of international entry-mode strategies: The interaction effect of control and capability
Forlani, David; Parthasarathy, Madhavan; Keaveney, Susan M. - In: International marketing review 25 (2008) 3, pp. 292-311
Persistent link: https://www.econbiz.de/10008057935
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Salesforce automation and the adoption of technological innovations by salespeople: Theory and implications
Parthasarathy, Madhavan; Sohi, Ravipreet S. - In: The journal of business & industrial marketing 12 (1997) 3-4, pp. 196-208
Persistent link: https://www.econbiz.de/10007367655
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F: INFORMATION COMMERCE & TECHNOLOGY - A comparative analysis of regression and neural networks for university admissions Fb:290
Walczak, Steven; Sincich, Terry - In: Operations research, Management science : OR MS ; the … 40 (2000) 5, pp. 565-568
Persistent link: https://www.econbiz.de/10006514938
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Auction Advisor: an agent-based online-auction decision support system
Gregg, Dawn G.; Walczak, Steven - In: Decision support systems : DSS ; the international journal 41 (2006) 2, pp. 449-471
Persistent link: https://www.econbiz.de/10006158251
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A decision support tool for allocating hospital bed resources and determining required acuity of care
Walczak, Steven; Pofahl, Walter E.; Scorpio, Ronald J. - In: Decision support systems : DSS ; the international journal 34 (2003) 4, pp. 445-456
Persistent link: https://www.econbiz.de/10006171723
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Reducing surgical patient costs through use of an artificial neural network to predict transfusion requirements
Walczak, Steven; Scharf, John E. - In: Decision support systems : DSS ; the international journal 30 (2001) 2, pp. 125-138
Persistent link: https://www.econbiz.de/10006183405