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Identifying likeable attributes: a qualitative study of television advertisements in Asia
Fam, Kim-Shyan; Waller, David S. - In: Qualitative market research : an international journal 9 (2006) 1, pp. 38-50
Persistent link: https://www.econbiz.de/10006011066
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Advertising dislikeability in Asia: Is there a relationship with purchase intention and frequency?
Fam, Kim-Shyan; Waller, David S.; Run, Ernest Cyril de; … - In: Asia Pacific journal of marketing and logistics 25 (2013) 1, pp. 144-161
Persistent link: https://www.econbiz.de/10010063337
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Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers
Fam, Kim-Shyan; Yang, Zhilin - In: Journal of Business Research 59 (2006) 2, pp. 259-267
Persistent link: https://www.econbiz.de/10005466257
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Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers
Fam, Kim-Shyan; Yang, Zhilin - In: Journal of business research : JBR 59 (2006) 2, pp. 259-267
Persistent link: https://www.econbiz.de/10006713655
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Addressing the Advertising of Controversial Products in China: An Empirical Approach
Fam, Kim-Shyan; Waller, David; Yang, Zhilin - In: Journal of Business Ethics 88 (2009) 1, pp. 43-58
Persistent link: https://www.econbiz.de/10004999687
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Confucian/Chopsticks Marketing
Fam, Kim-Shyan; Yang, Zhilin; Hyman, Mike - In: Journal of Business Ethics 88 (2009) 3, pp. 393-397
Persistent link: https://www.econbiz.de/10008480745
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Confucian/Chopsticks Marketing
Fam, Kim-Shyan; Yang, Zhilin; Hyman, Mike - In: Journal of business ethics : JOBE 88 (2010) 3, pp. 393-398
Persistent link: https://www.econbiz.de/10008370187
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Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency
Yang, Zhilin; Su, Chenting; Fam, Kim-Shyan - In: Journal of marketing 76 (2012) 3, pp. 41-56
Persistent link: https://www.econbiz.de/10009972105
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Confucian/Chopsticks Marketing
Fam, Kim-Shyan; Yang, Zhilin; Hyman, Mike - In: Journal of business ethics : JOBE 88 (2010) 3, pp. 393-398
Persistent link: https://www.econbiz.de/10009135850
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Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?
Zeng, Fue; Yang, Zhilin; Li, Yongqiang; Fam, Kim-Shyan - In: Industrial marketing management : the international … 40 (2011) 3, pp. 395-405
Persistent link: https://www.econbiz.de/10008884375