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Minor, Michael S.
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Superstitious beliefs in consumer evaluation of brand logos: Implications for corporate branding strategy
Wang, Yong Jian
;
Hernandez, Monica D.
;
Minor, Michael S.
; …
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 712-733
Persistent link: https://www.econbiz.de/10009974231
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2
Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task
Wang, Yong Jian
;
Hernandez, Monica D.
;
Minor, Michael S.
- In:
Journal of business research : JBR
63
(
2010
)
9
,
pp. 935-943
Persistent link: https://www.econbiz.de/10008443963
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3
Consumer responses to East-West writing system differences: A literature review and proposed agenda
Hernandez, Monica D.
;
Minor, Michael S.
- In:
International marketing review
27
(
2010
)
5
,
pp. 579-594
Persistent link: https://www.econbiz.de/10008640537
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4
Validity, reliability, and applicability of psychophysiological techniques in marketing research
Wang, Yong Jian
;
Minor, Michael S.
- In:
Psychology & marketing
25
(
2008
)
2
,
pp. 197
Persistent link: https://www.econbiz.de/10007899476
Saved in:
5
Aesthetics and the online shopping environment: Understanding consumer responses
Wang, Yong Jian
;
Minor, Michael S.
;
Wei, Jie
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10008889169
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6
Determinants of children's attitudes towards "advergames": the case of Mexico
Hernandez, Monica D.
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
2
,
pp. 112-120
Persistent link: https://www.econbiz.de/10008270673
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7
A Model of Flow Experience as Determinant of Positive Attitudes Toward Online Advergames
Hernandez, Monica D.
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10009266436
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8
Relationship between total quality management (TQM) and continuous improvement of international project management (CIIPM)
Jung, Joo Y.
;
Wang, Yong Jian
- In:
Technovation : the international journal of …
26
(
2006
)
5
,
pp. 716-722
Persistent link: https://www.econbiz.de/10006808457
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9
Competitive strategy, TQM practice, and continuous improvement of international project management: A contingency study
Jung, Joo Y.
;
Wang, Yong Jian
;
Wu, Sibin
- In:
International journal of quality & reliability management
26
(
2009
)
2
,
pp. 164-183
Persistent link: https://www.econbiz.de/10008172106
Saved in:
10
Taxonomy development and assessment of global information technology outsourcing decisions
Koong, Kai S.
;
Liu, Lai C.
;
Wang, Yong Jian
- In:
Industrial management & data systems
107
(
2007
)
3
,
pp. 397-414
Persistent link: https://www.econbiz.de/10008354597
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