Based on literatures in cognitive resource conservation and contextual cue consistency, we study two types of habits-carryover and baseline-in the consumption of food nutrients. Carryover habit obtains when the level of a nutrient consumed in preceding meals influences its consumption in the...

Through three studies, we investigated the impact of consumers’ global versus local identities on the evaluation of global products (products with the same specifications and packaging for consumers from around the world) versus local products (products with specifications and packaging...