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Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task

Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael S. - In: Journal of Business Research 63 (2010) 9-10, pp. 935-942

This study examines the effects of the two dimensions of web aesthetics, aesthetic formality and aesthetic appeal, on consumers' perceived online service quality and satisfaction during service encounter. The findings showed that, between task-oriented and task-free consumers, the patterns of...

Persistent link: https://www.econbiz.de/10008871559

Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task

Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael S. - In: Journal of business research : JBR 63 (2010) 9, pp. 935-943

Persistent link: https://www.econbiz.de/10008443963

Aesthetics and the online shopping environment: Understanding consumer responses

Wang, Yong Jian; Minor, Michael S.; Wei, Jie - In: Journal of retailing 87 (2011) 1, pp. 46-59

Persistent link: https://www.econbiz.de/10008889169

Consumer responses to East-West writing system differences: A literature review and proposed agenda

Hernandez, Monica D.; Minor, Michael S. - In: International marketing review 27 (2010) 5, pp. 579-594

Persistent link: https://www.econbiz.de/10008640537

Validity, reliability, and applicability of psychophysiological techniques in marketing research

Wang, Yong Jian; Minor, Michael S. - In: Psychology & marketing 25 (2008) 2, pp. 197

Persistent link: https://www.econbiz.de/10007899476

Determinants of children's attitudes towards "advergames": the case of Mexico

Hernandez, Monica D. - In: Young consumers : insight and ideas for responsible … 9 (2008) 2, pp. 112-120

Persistent link: https://www.econbiz.de/10008270673

A Model of Flow Experience as Determinant of Positive Attitudes Toward Online Advergames

Hernandez, Monica D. - In: Journal of promotion management : JPM 17 (2011) 3, pp. 315-327

Persistent link: https://www.econbiz.de/10009266436

Relationship between total quality management (TQM) and continuous improvement of international project management (CIIPM)

Jung, Joo Y.; Wang, Yong Jian - In: Technovation : the international journal of … 26 (2006) 5, pp. 716-722

Persistent link: https://www.econbiz.de/10006808457

Competitive strategy, TQM practice, and continuous improvement of international project management: A contingency study

Jung, Joo Y.; Wang, Yong Jian; Wu, Sibin - In: International journal of quality & reliability management 26 (2009) 2, pp. 164-183

Persistent link: https://www.econbiz.de/10008172106

Taxonomy development and assessment of global information technology outsourcing decisions

Koong, Kai S.; Liu, Lai C.; Wang, Yong Jian - In: Industrial management & data systems 107 (2007) 3, pp. 397-414

Persistent link: https://www.econbiz.de/10008354597