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Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks
Magnusson, Peter
;
Wilson, Rick T.
;
Zdravkovic, Srdan
; …
- In:
International marketing review
25
(
2008
)
2
,
pp. 183-201
Persistent link: https://www.econbiz.de/10008052394
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2
Order-of-Entry Effects for Service Firms in Developing Markets: An Examination of Multinational Advertising Agencies
Magnusson, Peter
;
Westjohn, Stanford A.
;
Boggs, David J.
- In:
Journal of international marketing
17
(
2009
)
2
,
pp. 23-41
Persistent link: https://www.econbiz.de/10008250774
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3
Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-508
Persistent link: https://www.econbiz.de/10009286454
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4
"What? I thought Samsung was Japanese": accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-473
Persistent link: https://www.econbiz.de/10009286457
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5
Technology readiness and usage: a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10008301597
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6
The Rise of Free Agency: - Is it Inevitable?
Rajagopalan, Bharath
;
Peterson, Robert
;
Watson, Stephen B.
- In:
Organizational dynamics : a quarterly review of …
32
(
2003
)
1
,
pp. 93
Persistent link: https://www.econbiz.de/10006127965
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7
Business students’ attitudes toward unethical behavior: A multi-country comparison
Crittenden, Victoria
;
Hanna, Richard
;
Peterson, Robert
- In:
Marketing Letters
20
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10005716524
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8
Effects of Nationality, Gender, and Religiosity on Business-Related Ethicality
Peterson, Robert
;
Albaum, Gerald
;
Merunka, Dwight
; …
- In:
Journal of Business Ethics
96
(
2010
)
4
,
pp. 573-587
Persistent link: https://www.econbiz.de/10008776662
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9
Social Media's Influence on Business-To-Business Sales Performance
Rodriguez, Michael
;
Peterson, Robert
;
Krishnan, Vijaykumar
- In:
The journal of personal selling & sales management
32
(
2012
)
3
,
pp. 365-379
Persistent link: https://www.econbiz.de/10009998137
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10
Internationalizing Sales Research: Current Status, Opportunities, and Challenges
Panagopoulos, Nikolaos
;
Lee, Nick
;
Pullins, Ellen
; …
- In:
The journal of personal selling & sales management
31
(
2011
)
3
,
pp. 219-243
Persistent link: https://www.econbiz.de/10009255359
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