Similar Search Results - EconBiz

Is the more always better? A comparative study of internal and external integration practices in new product and new service development

Homburg, Christian; Kuehnl, Christina - In: Journal of Business Research 67 (2014) 7, pp. 1360-1367

This study investigates the relationship between internal and external integration practices and innovation success of new products and new services. Building on the idea that key success drivers in new product and new service development may have implementing costs besides their obvious...

Persistent link: https://www.econbiz.de/10011050093

Ensuring international competitiveness: a configurative approach to foreign marketing subsidiaries

Homburg, Christian; Fürst, Andreas; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 40 (2012) 2, pp. 290-313

Persistent link: https://www.econbiz.de/10009831225

General alliance experience, uncertainty, and marketing alliance governance mode choice

Homburg, Christian; Wieseke, Jan; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 141-159

Persistent link: https://www.econbiz.de/10008392820

1813 - 1848 : Rückblicke auf Deutschland und Frankreich

HOMBURG, C. - 1866

Persistent link: https://www.econbiz.de/10004058328

PREUSSISCHE WEGELAGEREI : ERNSTER MAHNRUF ZUR WACHSAMKEIT FUER GANZ EUROPA ; EIN NEUER BEITR. ZUR GESCHICHTE

HOMBURG, C. - 1866

Persistent link: https://www.econbiz.de/10004139988

Bücher - Nicolai, Alexander T. - Die Strategie-Industrie

Homburg, C. - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 56 (2004), pp. 91-92

Persistent link: https://www.econbiz.de/10006693659

Strategic Consensus and Performance: The Role of Strategy Type and Market-Related Dynamism

Homburg, C.; Krohmer, H.; Workman Jr, J.P. - In: Strategic management journal 20 (1999) 4, pp. 339-358

Persistent link: https://www.econbiz.de/10006843838

Applications of structural equation modeling in marketing and consumer research: A review

Baumgartner, H.; Homburg, C. - In: International journal of research in marketing : IJRM ; … 13 (1996) 2, pp. 139-162

Persistent link: https://www.econbiz.de/10006211793

Hierarchical multi-objective decision making

Homburg, C. - In: European journal of operational research : EJOR 105 (1998) 1, pp. 155-161

Persistent link: https://www.econbiz.de/10006671596

Auf der Suche nach Paradigmen des Investitionsgütermarketing. Beobachtungen anlasslich der 9. IMP-Conference, Bath-England

Homburg, C. - In: Die Betriebswirtschaft : DBW 54 (1994) 2, pp. 281

Persistent link: https://www.econbiz.de/10006865734

A service of the