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Experience effects on interactivity: Functions, processes, and perceptions

Kim, Juran; Spielmann, Nathalie; McMillan, Sally J. - In: Journal of business research : JBR 65 (2012) 11, pp. 1543-1551

Persistent link: https://www.econbiz.de/10010032144

Motivators for the intention to use mobile TV: A comparison of South Korean males and females

Choi, Yung Kyun; Kim, Juran; McMillan, Sally J. - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 147-168

Persistent link: https://www.econbiz.de/10008212351

It Doesn't Taste the same from Someone Else's Plate: The Influence of Culture in Interpersonal Retail Service Evaluations

Spielmann, Nathalie; Kim, Juran - In: Journal of Global Scholars of Marketing Science 20 (2010) 2, pp. 164-172

This study reviews the influence of culture in interpersonal servicescapes by examining the restaurant retail setting. Two cultures (Canada and France) are surveyed in order to better understand their retail expectations towards interpersonal servicescapes. Using Hofstede's (1991) cultural...

Persistent link: https://www.econbiz.de/10010825418

OBSERVATIONS - Effects of Structural and Perceptual Factors on Attitudes toward the Website

McMillan, Sally J.; Hwang, Jang-Sun; Lee, Guiohk - In: Journal of advertising research 43 (2003) 4, pp. 400-409

Persistent link: https://www.econbiz.de/10006505225

OBSERVATIONS - Response Variation in E-mail Surveys: An Exploration - Researchers are beginning to use electronic mail (e-mail) for survey data collection. This study examines whether techniques used to influence response in postal mail surveys also apply to e-mail

Sheehan, Kim Batel; McMillan, Sally J. - In: Journal of advertising research 39 (1999) 4, pp. 45-54

Persistent link: https://www.econbiz.de/10006518401

Effects of Structural and Perceptual Factors on Attitudes toward the Website

McMILLAN, SALLY J.; HWANG, JANG-SUN; LEE, GUIOHK - In: Journal of Advertising Research 43 (2003) 04, pp. 400-409

Persistent link: https://www.econbiz.de/10005120161

Gearing up for mobile advertising: A cross-cultural examination of key factors that drive mobile messages home to consumers

Choi, Yung Kyun; Hwang, Jang-Sun; Mcmillan, Sally J. - In: Psychology & marketing 25 (2008) 8, pp. 756-768

Persistent link: https://www.econbiz.de/10008079316

Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity

McMillan, Sally J.; Hwang, Jang-Sun - In: Journal of advertising : official publication of the … 31 (2002) 3, pp. 29-42

Persistent link: https://www.econbiz.de/10008118662

Developing Breast Health Messages for Women in Rural Populations

HALEY, ERIC; AVERY, ELIZABETH J.; McMILLAN, SALLY J. - In: Journal of consumer affairs : official publication of … 45 (2011) 1, pp. 33-52

Persistent link: https://www.econbiz.de/10008849835

Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications

Kim, Juran; Lee, Ki Hoon; Taylor, Charles R. - In: Journal of Global Scholars of Marketing Science 23 (2013) 3, pp. 282-296

This study examines the effects of mobile direct experience on perceived interactivity, attitude toward smartphone applications, and purchase intention. Specifically, the study explains mobile direct experience and examines the relationships between direct experience and perceived interactivity,...

Persistent link: https://www.econbiz.de/10010825462