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~person:"Calantone, Roger J."
~person:"Herstatt, Cornelius"
~person:"Iyengar, Radha"
~subject:"Soziales Netzwerk"
~type:"article"
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Soziales Netzwerk
New product development
61
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Calantone, Roger J.
Herstatt, Cornelius
Iyengar, Radha
Van Den Bulte, Christophe
11
Valente, Thomas W.
7
Molina-Morales, F. Xavier
6
Björk, Jennie
5
Fliaster, Alexander
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Li, Jizhen
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Peres, Renana
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Ritala, Paavo
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Schøtt, Thomas
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Tortoriello, Marco
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Alberti, Fernando G.
3
Cantner, Uwe
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Casanueva, Cristóbal
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Chen, Shih-Hsin
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Dolfsma, Wilfred
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Ferraro, Giovanna
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Ferretti, Marco
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Gallego, Ángeles
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
MSI reports : working paper series
2
Creativity and innovation management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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1
Embedded (lead) users as catalysts to product diffusion
Schweisfurth, Tim
;
Herstatt, Cornelius
- In:
Creativity and innovation management
24
(
2015
)
1
,
pp. 151-168
Persistent link: https://www.econbiz.de/10011298010
Saved in:
2
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
3
Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 189-241
Persistent link: https://www.econbiz.de/10009559365
Saved in:
4
Further reflections on studying social influence in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 230-232
Persistent link: https://www.econbiz.de/10009006851
Saved in:
5
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
6
Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
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7
Contagion in prescribing behavior among networks of doctors
Christakis, Nicholas A.
;
Fowler, James H.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 213-216
Persistent link: https://www.econbiz.de/10009006866
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8
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
9
How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
Saved in:
10
Product quality and new product performance : the role of network externalities and switching costs
Molina-Castillo, Francisco-Jose
;
Munuera-Alemán, José Luis
- In:
The journal of product innovation management : an …
28
(
2011
)
6
,
pp. 915-929
Persistent link: https://www.econbiz.de/10009387785
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