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Legitimizing academic research in design : lessons from research on new product development and innovation

Griffin, Abbie - In: The journal of product innovation management : an … 28 (2011) 3, pp. 428-433

Persistent link: https://www.econbiz.de/10008991413

Serial innovators' processes : how they overcome barriers to creating radical innovations

Griffin, Abbie; Price, Raymond L.; Vojak, Bruce A.; … - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1362-1371

Persistent link: https://www.econbiz.de/10010473308

Design thinking : new product development essentials from the PDMA

Luchs, Michael (contributor); Swan, Scott (contributor); … - 2015

Thinking -- Introduction -- 1.1 The Concept of Design Thinking and Its Role within NPD and Innovation -- 1.2 A Framework of …

Persistent link: https://www.econbiz.de/10012684413

Best practices in new product development and innovation : results from PDMA's 2021 global survey

Præst Knudsen, Mette; Zedtwitz, Maximilian von; … - In: The journal of product innovation management : an … 40 (2023) 3, pp. 257-275

Persistent link: https://www.econbiz.de/10014291999

Obtaining customer needs for product development

Griffin, Abbie - In: The PDMA handbook of new product development, (pp. 213-230). 2013

Persistent link: https://www.econbiz.de/10009710760

Serial innovators : how individuals create and deliver breakthrough innovations in mature firms

Vojak, Bruce A.; Price, Raymond L.; Griffin, Abbie - In: Research technology management : RTM 55 (2012) 6, pp. 42-48

Persistent link: https://www.econbiz.de/10009681950

Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda

Griffin, Abbie; Josephson, Brett W.; Lilien, Gary L.; … - In: Marketing letters : a journal of research in marketing 24 (2013) 4, pp. 323-337

Persistent link: https://www.econbiz.de/10010207200

Exploring Differences between Inventors, Champions, Implementers and Innovators in Creating and Developing New Products in Large, Mature Firms

Sim, Edward W.; Griffin, Abbie; Price, Raymond L.; … - 2014

individuals participated in four different divisions of labor in the innovation process: inventors who focus on scientific and …

Persistent link: https://www.econbiz.de/10014048065

Serial Innovators : How Individuals Create and Deliver Breakthrough Innovations in Mature Firms

Griffin, Abbie; Price, Raymond L.; Vojak, Bruce - 2020

innovation has taken the perspective that new product development can be managed like any other (complex) process of the firm … that it is not conducive to creating breakthrough innovations. The text argues that the drive to routinize innovation has …

Persistent link: https://www.econbiz.de/10014479550

The high-end bias : a decision-maker preference for premium over economy innovations

Reinhardt, Ronny; Gurtner, Sebastian; Hoskins, Jake D.; … - In: Long range planning : LRP ; international journal of … 57 (2024) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10014529422