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To have or have not : buy buttons on social platforms

Martínez-López, Francisco J.; Li, Yangchun; Su, Wan; … - In: Journal of business research : JBR 105 (2019), pp. 33-48

Persistent link: https://www.econbiz.de/10012128476

Hedonic motivations in online consumption behaviour

Martínez-López, Francisco J.; Pla-García, Cintia; … - In: International journal of business environment : IJBE 8 (2016) 2, pp. 121-151

Persistent link: https://www.econbiz.de/10011624590

Technological innovation : a case study of mobile Internet information technology applications in community management

Su, Wan; Hsu, Paul S.; Li, Yangchun; Martínez-López, … - In: Journal of global information management : an official … 26 (2018) 2, pp. 193-203

Persistent link: https://www.econbiz.de/10011859496

Online consumption motivations : an integrated theoretical delimitation and refinement based on qualitative analyses

Martínez-López, Francisco J.; Pla-García, Cintia; … - In: Handbook of strategic e-business management, (pp. 347-370). 2014

Persistent link: https://www.econbiz.de/10010234042

Reducing ecommerce returns with return credits

Martínez-López, Francisco J.; Li, Yangchun; Feng, … - In: Electronic commerce research 23 (2023) 4, pp. 2011-2033

Persistent link: https://www.econbiz.de/10014418057

Purchasing through social platforms with buy buttons : a basic hierarchical sequence

Martínez-López, Francisco J.; Li, Yangchun; Feng, … - In: Journal of organizational computing and electronic commerce 30 (2020) 1, pp. 67-87

Persistent link: https://www.econbiz.de/10012264449

Utilitarian motivations in online consumption : dimensional structure and scales

Martínez-López, Francisco J.; Pla-García, Cintia; … - In: Electronic commerce research and applications 13 (2014) 3, pp. 188-204

Persistent link: https://www.econbiz.de/10011348323

Using instant refunds to improve online return experiences

Martínez-López, Francisco J.; Feng, Changyuan; Li, … - In: Journal of retailing and consumer services 68 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013366377

Social Media Monetization : Platforms, Strategic Models and Critical Success Factors

Martínez-López, Francisco J.; Li, Yangchun; Young, … - 2022

Part I: An Introduction to Social Media Monetization -- 1. Introduction -- Part II: A Strategic Framework for Social Media Monetization -- 2. How Companies Can Exploit the Commercial Value of Social Media Through Advertising -- 3. How Companies Can Use Social Media for Social Selling -- 4. How...

Persistent link: https://www.econbiz.de/10013373458

"What I’ve received doesn't match what I saw online" : effects of purchase-risk notices on reducing online returns

Martínez-López, Francisco J.; Li, Yangchun; Feng, … - In: Information & management : the internat. journal of … 59 (2022) 8, pp. 1-13

Persistent link: https://www.econbiz.de/10013488539