Narrow search
Showing 1 - 5 of 5
Cover Image
Status demotion in hierarchical loyalty programs : effects of payment source
Ramaseshan, B.; Stein, Alisha; Rabbanee, Fazlul K. - In: The service industries journal 36 (2016) 9/10, pp. 375-395
Persistent link: https://www.econbiz.de/10011579171
Cover Image
Combined effects of franchise management strategies and employee service performance on customer loyalty : a multilevel perspective
Ramaseshan, B.; Rabbanee, Fazlul K.; Burford, Oksana - In: Journal of strategic marketing 26 (2018) 6, pp. 479-497
Persistent link: https://www.econbiz.de/10011976042
Cover Image
Does employee performance affect customer loyalty in pharmacy services?
Rabbanee, Fazlul K.; Burford, Oksana; Ramaseshan, B. - In: Journal of service theory and practice : JSTP 25 (2015) 6, pp. 725-743
Persistent link: https://www.econbiz.de/10011392213
Cover Image
Connecting the dots between brand experience and brand loyalty : the mediating role of brand personality and brand relationships
Ramaseshan, B.; Stein, Alisha - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 664-683
Persistent link: https://www.econbiz.de/10010462626
Cover Image
Investigating status demotion in hierarchical loyalty programs
Ramaseshan, B.; Ouschan, Robyn - In: The journal of services marketing 31 (2017) 6, pp. 650-661
Persistent link: https://www.econbiz.de/10011801641