//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Relationship among online user...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
Electronic Commerce
21,265
E-commerce
20,414
Social web
19,902
Social Web
19,901
Taiwan
12,722
Online-Marketing
12,598
Internet marketing
12,317
Konsumentenverhalten
11,706
Consumer behaviour
11,702
Online-Handel
10,859
Online retailing
10,856
Logistik
9,755
Logistics
9,190
Internet
6,046
Lieferkette
5,897
Supply chain
5,897
Logistikdienstleister
5,380
Logistics provider
5,377
Theorie
4,889
Theory
4,884
Beziehungsmarketing
4,482
Relationship marketing
4,481
Deutschland
4,208
Germany
4,089
Digitalisierung
3,419
Digitization
3,201
USA
3,021
Virales Marketing
3,001
United States
2,984
China
2,983
Welt
2,500
World
2,500
Soziales Netzwerk
2,499
Markenführung
2,468
Brand management
2,466
Social network
2,373
Informationstechnik
2,205
Werbewirkung
2,198
Advertising effects
2,193
more ...
less ...
Online availability
All
Undetermined
1,610
Free
514
Type of publication
All
Article
2,479
Book / Working Paper
523
Type of publication (narrower categories)
All
Article in journal
2,290
Aufsatz in Zeitschrift
2,290
Aufsatz im Buch
195
Book section
195
Graue Literatur
83
Non-commercial literature
83
Arbeitspapier
62
Working Paper
62
Hochschulschrift
50
Collection of articles of several authors
29
Sammelwerk
29
Thesis
29
Case study
24
Fallstudie
24
Conference paper
20
Konferenzbeitrag
20
Ratgeber
20
Guidebook
19
Konferenzschrift
16
Aufsatzsammlung
9
Collection of articles written by one author
8
Sammlung
8
Conference proceedings
7
Amtsdruckschrift
3
Government document
3
Lehrbuch
3
Textbook
2
Accompanied by computer file
1
Elektronischer Datenträger als Beilage
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
2,899
German
107
Author
All
Law, Chun Hung Roberts
16
Filieri, Raffaele
11
Tan, Yong
10
Bigné Alcañiz, J. Enrique
9
Duan, Wenjing
9
Law, Rob
9
Ye, Qiang
9
Gopinath, Shyam
8
Hu, Nan
8
Kim, Jong Min
8
Loureiro, Sandra Maria Correia
8
Mariani, Marcello M.
8
Mayzlin, Dina
8
Akram, Umair
7
Dwivedi, Yogesh Kumar
7
Fan, Weiguo
7
Gu, Bin
7
Li, Hengyun
7
Liu, Yong
7
Lu, Shijie
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
Roy, Gobinda
7
Schweidel, David A.
7
Xie, Karen L.
7
Berger, Jonah
6
Bilgihan, Anil
6
Chen, Yubo
6
Chu, Shu-Chuan
6
Dens, Nathalie
6
Flavián Blanco, Carlos
6
Hennig-Thurau, Thorsten
6
Hong, Yili
6
Karjaluoto, Heikki
6
Li, Xinxin
6
Liang, Sai
6
Liu, Ling
6
Moe, Wendy W.
6
Munzel, Andreas
6
Okumus, Fevzi
6
more ...
less ...
Institution
All
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
4
National Bureau of Economic Research
3
Friedrich-Schiller-Universität Jena
2
IGI Global
2
Nomos Verlagsgesellschaft
2
Universität Mannheim
2
Academy of Marketing
1
Berliner Wissenschafts-Verlag
1
BusinessVillage GmbH
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Fachhochschule Reutlingen / European School of Business
1
Information Resources Management Association
1
Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
National Health Commission Office
1
OECD
1
Tagung Plattformen - Geschäftsmodelle und Verträge <2017, Bayreuth>
1
Thai Health Promotion Foundation
1
Universität Bayreuth
1
Universität Bremen
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
117
Journal of retailing and consumer services
76
International journal of hospitality management
59
International journal of internet marketing and advertising : IJIMA
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Information systems research : ISR
47
Tourism management : research, policies, practice
43
Journal of marketing communications
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Electronic commerce research
32
Journal of management information systems : JMIS
31
Journal of electronic commerce research : JECR
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of hospitality marketing & management
29
Psychology & marketing
29
Journal of internet commerce
27
International journal of advertising : the quarterly review of marketing communications
26
International journal of contemporary hospitality management
26
International journal of electronic marketing and retailing : IJEMR
25
International journal of advertising : the review of marketing communications
24
Journal of marketing
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of marketing management : MM
20
Journal of travel and tourism marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of advertising research
19
Journal of promotion management : innovations in planning and applied research
19
The journal of product & brand management
19
Technological forecasting & social change : an international journal
18
International journal of consumer studies
17
SpringerLink / Bücher
17
European journal of marketing : EJM
16
Journal of marketing research : JMR
16
Business horizons
15
International journal of electronic commerce : IJEC
15
International journal of technology marketing : IJTMkt
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
15
Management information systems : mis quarterly
14
more ...
less ...
Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
3,002
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
2
Extrinsic versus intrinsic rewards for contributing reviews in an online platform
Khern-am-nuai, Warut
;
Kannan, Karthik
;
Ghasemkhani, Hossein
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 871-892
Persistent link: https://www.econbiz.de/10011975881
Saved in:
3
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
4
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
5
A multinational study of espoused national cultural and review characteristics in the formation of trust in online product reviews
Furner, Christopher P.
- In:
International journal of services technology and management
20
(
2014
)
1/2/3
,
pp. 14-30
Persistent link: https://www.econbiz.de/10010505409
Saved in:
6
Crowd sourcing and e-commerce : Chinese online reviews
Sukaini, Ali Khalaf Mohammed Al
;
Zhang, Jing
- In:
Inventi impact: international trade
(
2017
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10011689036
Saved in:
7
Customer experience in social commerce websites : toward an integrated conceptual framework
Beyari, Hasan
;
Ghouth, Alaa
- In:
Journal of management research
10
(
2018
)
3
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011867004
Saved in:
8
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
9
Impacts of social media on the buying intention of the consumers in Edinburgh, UK
Al-Shawabkeh, Abdallah
;
Nuseir, Mohammed T.
;
Aljumah, Ahmad
- In:
International journal of procurement management
14
(
2021
)
4
,
pp. 470-486
Persistent link: https://www.econbiz.de/10012595864
Saved in:
10
How managerial responses to online reviews affect customer satisfaction : an empirical study based on additional reviews
Zhao, Yan
;
Wen, Lingling
;
Feng, Xiangnan
;
Li, Ran
;
Lin, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305219
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->