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Personal characteristics and consumer buying behavior: A multidimensional approach
Lessig, V. Parker - 1971
Persistent link: https://www.econbiz.de/10000615842
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A consistency between two different market segmentation approaches
Lessig, V. Parker - In: Review of business and economic research : RBER ; a … 11 (1975/76) 2, pp. 82-88
Persistent link: https://www.econbiz.de/10002375388
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A measurement of dependencies between values and other levels of the consumerʹs belief space
Lessig, V. Parker - In: Journal of business research : JBR 3 (1975) 3, pp. 227-240
Persistent link: https://www.econbiz.de/10002375421
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Comovement of international equity markets : a taxonomic approach
Panton, Don B.; Lessig, V. Parker; Joy, O. Maurice - In: Journal of financial and quantitative analysis : JFQA 11 (1976) 3, pp. 41-432
Persistent link: https://www.econbiz.de/10002638568
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Comments on "Consumer store images and store loyalties"
Murphy, John H.; Coney, Kenneth A.; Lessig, V. Parker - In: Journal of marketing 39 (1975) 3, pp. 64-66
Persistent link: https://www.econbiz.de/10002551655
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Consumer beliefs, attitudes, and brand preferences
Lessig, V. Parker; Copley, Thomas P. - In: Marketing update : dynamic marketing readings, (pp. 62-71). 1977
Persistent link: https://www.econbiz.de/10002375395
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Do different consumers operate under the same preference model?
Lessig, V. Parker; Anderson, Beverlee B. - In: Journal of the Academy of Marketing Science 4 (1976) 1/2, pp. 429-439
Persistent link: https://www.econbiz.de/10002375402
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Market segmentation through numerical taxonomy
Lessig, V. Parker; Tollefson, John O. - In: Journal of marketing research : JMR 8 (1971) 4, pp. 480-487
Persistent link: https://www.econbiz.de/10002375414
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On the nonrandomness of brand selection
Lessig, V. Parker; Horell, James F. - In: Mississippi Valley journal of business and economics : … 8 (1972/73) 2, pp. 65-73
Persistent link: https://www.econbiz.de/10002375430
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An examination of the predictive validity of exportation-perception models across individuals
Anderson, Beverlee B.; Lessig, V. Parker - 1974
Persistent link: https://www.econbiz.de/10003470753