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Werbung
4
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1985
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Ray, Michael L.
20
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2
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ECONIS (ZBW)
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1
Advertising and communication management
Ray, Michael L.
-
1982
Persistent link: https://www.econbiz.de/10000078315
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2
Can order effect in copy tests indicate long term advertising effect?
Ray, Michael L.
- In:
Journal of advertising research
9
(
1969
)
1
,
pp. 45-52
Persistent link: https://www.econbiz.de/10002679393
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3
A decision sequence analysis of developments in marketing communication
Ray, Michael L.
- In:
Journal of marketing
37
(
1973
)
1
,
pp. 29-38
Persistent link: https://www.econbiz.de/10002679397
Saved in:
4
A decision sequence analysis of developments in marketing communication
Ray, Michael L.
- In:
Views of marketing : a reader
,
(pp. 205-220)
.
1979
Persistent link: https://www.econbiz.de/10002679413
Saved in:
5
The present and potential linkages between the microtheoretical notions of behavioral science and the problems of advertising : a proposal for a research system
Ray, Michael L.
- In:
Behavioral and management science in marketing
,
(pp. 99-141)
.
1978
Persistent link: https://www.econbiz.de/10002679464
Saved in:
6
Psychological theories and interpretations of learning
Ray, Michael L.
- In:
Consumer behavior : theoretical sources
,
(pp. 45-117)
.
1973
Persistent link: https://www.econbiz.de/10002679470
Saved in:
7
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
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8
Affective responses mediating acceptance of advertising
Batra, Rajeev
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
2
,
pp. 234-249
Persistent link: https://www.econbiz.de/10001018725
Saved in:
9
Situational effects of advertising repetition : the moderating influence of motivation, ability, and opportunity to respond
Batra, Rajeev
- In:
Journal of consumer research : JCR ; an …
12
(
1986
)
4
,
pp. 432-468
Persistent link: https://www.econbiz.de/10001019231
Saved in:
10
Behavioral measurement for marketing models : estimating the effects of advertising repetition for media planning
Ray, Michael L.
;
Sawyer, Alan G.
- In:
Management science : journal of the Institute for …
18
(
1971
)
4,2
,
pp. P73-P89
Persistent link: https://www.econbiz.de/10002679383
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