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Do customer relationships mitigate or amplify failure responses?
Kaltcheva, Velitchka D.; Winsor, Robert D.; Parasuraman, A. - In: Journal of business research : JBR 66 (2013) 4, pp. 525-532
Persistent link: https://www.econbiz.de/10009724760
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Impact of promotions on shopper price comparisons
Kaltcheva, Velitchka D.; Winsor, Robert D.; Patino, Anthony - In: Journal of business research : JBR 66 (2013) 7, pp. 809-815
Persistent link: https://www.econbiz.de/10009756911
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Alan P. Fiske's relational models framework : applications to customers' relationships with service marketers
Kaltcheva, Velitchka D.; Winsor, Robert D.; Patino, Anthony - In: Customer relations, (pp. 1-36). 2011
Persistent link: https://www.econbiz.de/10008988073
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Improving student presentation skills using asynchronous video-based projects
Namin, Aidin; Ketron, Seth C.; Kaltcheva, Velitchka D.; … - In: Journal of management education : the official … 45 (2021) 6, pp. 987-1010
Persistent link: https://www.econbiz.de/10012660540
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Personality-relatedness and reciprocity framework for analyzing retailer-consumer interactions
Kaltcheva, Velitchka D.; Parasuraman, A. - In: Journal of business research : JBR 62 (2009) 6, pp. 601-608
Persistent link: https://www.econbiz.de/10003854660
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Marketing strategy
Winsor, Robert D. - 2013
Persistent link: https://www.econbiz.de/10009787128
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Adolescent motivations for reality television viewing : an exploratory study
Patino, Anthony; Kaltcheva, Velitchka D.; Smith, Michael F. - In: Psychology & marketing 29 (2012) 3, pp. 136-143
Persistent link: https://www.econbiz.de/10009510134
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How important are different socially responsible marketing practices? : an exploratoy study of gender, race, and income differences
Patino, Anthony; Kaltcheva, Velitchka D.; Pitta, Dennis; … - In: The journal of consumer marketing 31 (2014) 1, pp. 2-12
Persistent link: https://www.econbiz.de/10010254029
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A mixed-method approach to examining brand-consumer interactions driven by social media
Rohm, Andrew; Kaltcheva, Velitchka D.; Milne, George R. - In: Journal of research in interactive marketing : … 7 (2013) 4, pp. 295-311
Persistent link: https://www.econbiz.de/10010222781
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Front-of-package product labels : influences of varying nutritional food labels on parental decisions
Bui, M̃y; Kaltcheva, Velitchka D.; Patino, Anthony; … - In: The journal of product & brand management 22 (2013) 5/6, pp. 352-361
Persistent link: https://www.econbiz.de/10010224845