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An exploratory investigation of the theorized levels of consumer fanaticism

Thorne, Scott - In: Qualitative market research : an international journal 14 (2011) 2, pp. 160-173

Persistent link: https://www.econbiz.de/10009153391

Combating scale proliferation

Bruner, Gordon C. - 2009

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Assessing progress in advertising-related scale development & usage

Bruner, Gordon C.; King, Maryon F. - In: The journal of applied business research 19 (2003) 2, pp. 97-106

Persistent link: https://www.econbiz.de/10001782122

Self-efficacy as an antecedent of cognition and affect in technology acceptance

Kulviwat, Songpol; Bruner, Gordon C.; Neelankavil, James P. - In: The journal of consumer marketing 31 (2014) 3, pp. 190-199

Persistent link: https://www.econbiz.de/10010395522

Social desirability bias : a neglected aspect of validity testing

King, Maryon F.; Bruner, Gordon C. - 2009

Persistent link: https://www.econbiz.de/10003793807

The CAT model : extensions and moderators of dominance in technology acceptance

Nasco, Suzanne A.; Kulviwat, Songpol; Kumar, Anand; … - In: Psychology & marketing 25 (2008) 10, pp. 987-1005

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Comparing consumer responses to advertising and non-advertising mobile communications

Nasco, Suzanne Altobello; Bruner, Gordon C. - In: Psychology & marketing 25 (2008) 8, pp. 821-837

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The role of social influence on adoption of high tech innovations : the moderating effect of public/private partnership

Kulviwat, Songpol; Bruner, Gordon C.; Al-Shuridah, Obaid - In: Journal of business research : JBR 62 (2009) 7, pp. 706-712

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Gadget lovers

Bruner, Gordon C.; Kumar, Anand - In: Journal of the Academy of Marketing Science 35 (2007) 3, pp. 329-339

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Marketing scales handbook, Volume 9 : multi-item measures for consumer insight research

Bruner, Gordon C. - 2017 - Library version

The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item survey measures that have been used in scholarly studies of consumer behavior. This is the ninth volume of the classic series provides reviews of 433 measures reported in top marketing...

Persistent link: https://www.econbiz.de/10012682833