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Marketing management : a customer-centric approach

Selnes, Fred; Lanseng, Even J. - 2025

"This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today"-- Provided by publisher

Persistent link: https://www.econbiz.de/10015178522

Dissatisfaction with services : the impact of satisfaction with service recovery on corporate image and future repurchase intention

Andreassen, Tor Wallin - 1997

Persistent link: https://www.econbiz.de/10001378730

Trying to complain : the impact of self-referencing on complaining intentions

Hansen, Ha°vard; Samuelsen, Bendik M.; Andreassen, Tor … - In: International journal of consumer studies 35 (2011) 4, pp. 375-382

Persistent link: https://www.econbiz.de/10009242225

Social media usage and adoption : are people ready?

Olsen, Line Lervik; Andreassen, Tor Wallin - In: Harnessing the power of social media and web analytics, (pp. 161-180). 2014

Persistent link: https://www.econbiz.de/10010340868

Joy and disappointment in the hotel experience : managing relationship segments

Johnson, Michael D.; Olsen, Line Lervik; Andreassen, … - In: Managing service quality : MSQ ; an international journal 19 (2009) 1, pp. 4-30

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Linking service design to value creation and service research

Andreassen, Tor Wallin; Kristensson, Per; Lervik-Olsen, Line - In: Journal of service management 27 (2016) 1, pp. 21-29

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Exploring dualities of service innovation : implications for service research

Witell, Lars; Anderson, Laurel; Brodie, Roderick J.; … - In: The journal of services marketing 29 (2015) 6/7, pp. 436-441

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What drives the intention to complain?

Lervik-Olsen, Line; Andreassen, Tor Wallin; Streukens, … - In: Journal of service theory and practice : JSTP 26 (2016) 4, pp. 406-429

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Commentary: perceiving innovation : unveiling the impact on market performance

Andreassen, Tor W. - In: Journal of service research 27 (2024) 4, pp. 497-500

Persistent link: https://www.econbiz.de/10015375717

When enough is not enough : behavioral and motivational paths to compulsive social media consumption

Lervik-Olsen, Line; Andreassen, Tor W.; Fennis, Bob M. - In: European journal of marketing 58 (2024) 2, pp. 519-547

Persistent link: https://www.econbiz.de/10014482696