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Beziehungsmarketing
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Neslin, Scott A.
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Ailawadi, Kusum L.
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Gedenk, Karen
9
Lehmann, Donald R.
7
Heerde, Harald J. van
6
Kopalle, Praveen K.
5
Verhoef, Peter C.
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Valentini, Sara
4
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3
Dinner, Isaac M.
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Heitmann, Mark
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Konuş, Umut
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Sun, Baohong
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing
5
Marketing science
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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4
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3
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3
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
2
Retailing in the 21st century : current and future trends
2
The history of marketing science
2
World Scientific - Now Publishers series in business
2
A reader in marketing communications
1
Foundations and trends in marketing : FTMKT
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of marketing
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International Series in Quantitative Marketing
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1
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ECONIS (ZBW)
OLC EcoSci
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RePEc
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USB Cologne (EcoSocSci)
2
EconStor
1
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1
Overcoming the "recency trap" in customer relationship management
Neslin, Scott A.
;
Taylor, Gail Ayala
;
Grantham, Kimberly D.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 320-337
Persistent link: https://www.econbiz.de/10009747845
Saved in:
2
Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Luan, Y. Jackie
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 156-167
Persistent link: https://www.econbiz.de/10010400710
Saved in:
3
A market response model for coupon promotions
Neslin, Scott A.
- In:
Marketing science
9
(
1990
)
2
,
pp. 125-145
Persistent link: https://www.econbiz.de/10001095702
Saved in:
4
Sales promotion
Neslin, Scott A.
-
2002
Persistent link: https://www.econbiz.de/10001791347
Saved in:
5
Customer relationship management (CRM)
Neslin, Scott A.
- In:
The history of marketing science
,
(pp. 289-317)
.
2014
Persistent link: https://www.econbiz.de/10010415807
Saved in:
6
On estimating current-customer equity using company summary data : comment
Neslin, Scott A.
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 15-17
Persistent link: https://www.econbiz.de/10008909387
Saved in:
7
Sales promotion
Neslin, Scott A.
- In:
Handbook of marketing
,
(pp. 310-338)
.
2006
Persistent link: https://www.econbiz.de/10003335137
Saved in:
8
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
9
Die Wirkung von Preis- und Nicht-Preis-Promotions auf die Markenloyalität
Gedenk, Karen
;
Neslin, Scott A.
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
4
,
pp. 370-392
Persistent link: https://www.econbiz.de/10001481413
Saved in:
10
The ability of Nash's theory of cooperative games to predict the outcomes of buyer-seller negotiations : a dyad-level test
Neslin, Scott A.
- In:
Management science : journal of the Institute for …
32
(
1986
)
4
,
pp. 480-498
Persistent link: https://www.econbiz.de/10001015270
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