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How call center location impacts expectations of service from reputable versus lesser known firms

Roggeveen, Anne L.; Bharadwaj, Neeraj; Hoyer, Wayne D. - In: Journal of retailing 83 (2007) 4, pp. 403-410

Persistent link: https://www.econbiz.de/10003598469

The impact of offshored and outsourced call service centers on customer appraisals

Bharadwaj, Neeraj; Roggeveen, Anne L. - In: Marketing letters : a journal of research in marketing 19 (2008) 1, pp. 13-23

Persistent link: https://www.econbiz.de/10003666094

Pricing Strategies for Augmented Products : The Value of Integration and Customization

Bharadwaj, Neeraj; Ter Hofstede, Frenkel - 2009

Although the sale of an augmented product, composed of a core product and supplementary services, has become commonplace in an array of industries, the nuances associated with the pricing of such expanded offerings have not been fully examined in the literature. In this paper, we examine the...

Persistent link: https://www.econbiz.de/10014026510

Sustainable innovation : additive manufacturing and the emergence of a cyclical take-make-transmigrate process at a pioneering industry-university collaboration

Rose, James R.; Bharadwaj, Neeraj - In: The journal of product innovation management : an … 40 (2023) 4, pp. 433-450

Persistent link: https://www.econbiz.de/10014338515

The 2022 PDMA Doctoral Consortium : emerging research priorities in new product development and innovation and insights into community building

Xiao, Yazhen; Bharadwaj, Neeraj - In: The journal of product innovation management : an … 40 (2023) 5, pp. 582-592

Persistent link: https://www.econbiz.de/10014338554

Explicating hearing the voice of the customer as a manifestation of customer focus and assessing ist consequences

Bharadwaj, Neeraj; Nevin, John R.; Wallman, Jeffrey P. - In: The journal of product innovation management : an … 29 (2012) 6, pp. 1012-1030

Persistent link: https://www.econbiz.de/10010219649

Toward further understanding the market-sensing capability-value creation relationship

Bharadwaj, Neeraj; Dong, Yuexiao - In: The journal of product innovation management : an … 31 (2014) 4, pp. 799-813

Persistent link: https://www.econbiz.de/10010375873

Consumer response to and choice of customized versus standardized systems

Bharadwaj, Neeraj; Walker Reczek, Rebecca; Hofstede, … - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 216-227

Persistent link: https://www.econbiz.de/10003885207

Marketing initiatives, expected cash flows, and shareholders' wealth

Rao, Ramesh K.; Bharadwaj, Neeraj - In: Journal of marketing 72 (2008) 1, pp. 16-26

Persistent link: https://www.econbiz.de/10003642956

Micro marketing and big data analytics : an information system for destination marketing management

Fesenmaier, Daniel R.; Bharadwaj, Neeraj; Stienmetz, Jason - In: Management science in hospitality and tourism : theory, …, (pp. 63-84). 2017

Persistent link: https://www.econbiz.de/10011518835