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The antecedents and consequence of functional and dysfunctional conflict between marketing managers and sales managers

Massey, Graham R.; Dawes, Philip L. - In: Industrial marketing management : the international … 36 (2007) 8, pp. 1118-1129

Persistent link: https://www.econbiz.de/10003555956

Consumer perceptions of frontline service employee personality traits, interaction quality, and consumer satisfaction

Ekinci, Yuksel; Dawes, Philip L. - In: The service industries journal 29 (2009) 3/4, pp. 503-521

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All quiet on the Westerrn front? : empirical evidence on the "war" between marketing managers and sales managers

Massey, Graham R. - In: Australasian marketing journal 20 (2012) 4, pp. 268-274

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Service quality and hospitality organizations

Ekinci, Yuksel - In: The Sage handbook of hospitality management, (pp. 316-330). 2008

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Designing research questionnaires for business and management students

Ekinci, Yuksel - 2015

Part of SAGE's new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan. The series is designed to support business and management students with their research-based dissertations by providing in-depth and practical guidance on...

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The Importance of Effective Working Relationships between Sales And Marketing

Meunier‐FitzHugh, Kenneth Le; Massey, Graham R. - In: The Oxford handbook of strategic sales and sales management. 2011

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The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing

Le Meunier-FitzHugh, Kenneth; Massey, Graham R.; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1161-1171

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The importance of effective working relationships between sales and marketing

Le Meunier-FitzHugh, Kenneth; Massey, Graham R. - In: The Oxford handbook of strategic sales and sales management, (pp. 539-570). 2011

Persistent link: https://www.econbiz.de/10008991444

Interdependence and communication between technically trained managers and marketing managers during innovation projects

Massey, Graham R.; Kyriazis, Elias - In: International journal of innovation management 18 (2014) 3, pp. 1-21

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Best-worst scaling : a new method for advertisement evaluation

Massey, Graham R.; Wang, Paul; Waller, David S.; … - In: Journal of marketing communications 21 (2015) 6, pp. 425-449

Persistent link: https://www.econbiz.de/10011518851