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Persistent link: https://www.econbiz.de/10003839174

Building brand community membership within organizations: a viable internal branding alternative?

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Persistent link: https://www.econbiz.de/10003993652

The product manager's handbook

Gorchels, Linda - 2012 - 4th ed

Persistent link: https://www.econbiz.de/10009314435

Business model renewal : how to grow and prosper by defying best practices and reinventing your strategy

Gorchels, Linda - 2012

Persistent link: https://www.econbiz.de/10009536115

The product manager's handbook

Gorchels, Linda - 2006 - 3rd ed.

Accompanying CD-ROM contains ... "all 10 of the worksheets from the book, as well as a few figures ... converted to worksheets specifically for this CD ... [and] a few items from the Product Manger's Field Guide -- providing you with a total of more than 20 worksheets, templates, and checklists...

Persistent link: https://www.econbiz.de/10003148690

Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athletics

Neeley, Lynn; Judson, Kimberly M. - In: International journal of sport management and marketing … 7 (2010) 1/2, pp. 4-20

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The manager's guide to distribution channels

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Persistent link: https://www.econbiz.de/10001830111

The Brand Recall Index : a metric for assessing value

Krishnan, Vijaykumar; Sullivan, Ursula Y.; Groza, Mark D.; … - In: The journal of consumer marketing 30 (2013) 5, pp. 415-426

Persistent link: https://www.econbiz.de/10009788871

Sonic logos : can sound influence willingness to pay? Vijaykumar Krishnan; James J. Kellaris; Timothy W. Aurand

Krishnan, Vijaykumar; Kellaris, James J.; Aurand, Timothy W. - In: The journal of product & brand management 21 (2012) 4, pp. 275-284

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Direct marketing and distribution : the case of Redbox

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Persistent link: https://www.econbiz.de/10009728812