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How to make switching costly : the role of marketing and relationship characteristics
Polo-Redondo, Yolanda
;
Sesé, F. Javier
- In:
Journal of service research : JSR
12
(
2009/10
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10003901004
Saved in:
2
Reducing the level of switching costs in mobile communications : the case of mobile number portability
Maicas, Juan Pablo
;
Polo-Redondo, Yolanda
;
Sesé, F. Javier
- In:
Telecommunications policy : the international journal …
33
(
2009
)
9
,
pp. 544-554
Persistent link: https://www.econbiz.de/10003903715
Saved in:
3
Strengthening customer relationships : what factors influence customers to migrate to contracts?
Polo-Redondo, Yolanda
;
Sesé, F. Javier
- In:
Journal of service research : JSR
16
(
2013
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10009774892
Saved in:
4
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
5
Does the nature of the interaction matter? : understanding customer channel choice for purchases and communications
Polo-Redondo, Yolanda
;
Sesé, F. Javier
- In:
Journal of service research : JSR
19
(
2016
)
3
,
pp. 276-290
Persistent link: https://www.econbiz.de/10011665396
Saved in:
6
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
7
Desarrollo de nuevos productos : aplicaciones a la economía española
Polo-Redondo, Yolanda
-
1988
-
1. ed
Persistent link: https://www.econbiz.de/10000772898
Saved in:
8
Modelos analíticos de la difusión de innovaciones
Polo-Redondo, Yolanda
- In:
Cuadernos aragoneses de economía
10
(
1986
),
pp. 35-45
Persistent link: https://www.econbiz.de/10001042528
Saved in:
9
Determinantes empresariales de la adopción de innovaciones : terminales de teleproceso en el sector bancario español
Polo-Redondo, Yolanda
- In:
Investigaciones económicas
11
(
1987
)
2
,
pp. 243-260
Persistent link: https://www.econbiz.de/10001027921
Saved in:
10
Comportamiento de compra familiar : un contraste empírico para bienes de consumo duradero
Martínez Salinas, Eva
;
Polo-Redondo, Yolanda
- In:
Cuadernos de ciencias económicas y empresariales
21
(
1997
),
pp. 85-110
Persistent link: https://www.econbiz.de/10001456389
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