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Beziehungsmarketing
30
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20
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14
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Neslin, Scott A.
68
Ailawadi, Kusum L.
9
Gedenk, Karen
9
Lehmann, Donald R.
7
Heerde, Harald J. van
6
Kopalle, Praveen K.
5
Verhoef, Peter C.
5
Valentini, Sara
4
Blattberg, Robert C.
3
Dinner, Isaac M.
3
Heitmann, Mark
3
Konuş, Umut
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Montaguti, Elisa
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Stahl, Florian
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Sun, Baohong
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Winer, Russell S.
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De Bock, Koen W.
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Shehu, Edlira
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing
5
Marketing science
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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4
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3
MSI reports : working paper series
3
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3
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
2
Retailing in the 21st century : current and future trends
2
The history of marketing science
2
World Scientific - Now Publishers series in business
2
A reader in marketing communications
1
Foundations and trends in marketing : FTMKT
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of marketing
1
Handbook of marketing decision models
1
Handbook of research on customer equity in marketing
1
International Series in Quantitative Marketing
1
International series in quantitative marketing
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1
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1
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Springer eBook Collection / Business and Economics
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The journal of product & brand management
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ECONIS (ZBW)
OLC EcoSci
29
RePEc
16
USB Cologne (EcoSocSci)
2
Other ZBW resources
2
EconStor
1
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Speaking candidly : how managers' political stances affect consumers' brand attitudes
Leak, Roland L.
;
Woodham, Omar P.
;
McNeil, Kimberly R.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 494-503
Persistent link: https://www.econbiz.de/10011443031
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2
Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Luan, Y. Jackie
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 156-167
Persistent link: https://www.econbiz.de/10010400710
Saved in:
3
A market response model for coupon promotions
Neslin, Scott A.
- In:
Marketing science
9
(
1990
)
2
,
pp. 125-145
Persistent link: https://www.econbiz.de/10001095702
Saved in:
4
Sales promotion
Neslin, Scott A.
-
2002
Persistent link: https://www.econbiz.de/10001791347
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5
Customer relationship management (CRM)
Neslin, Scott A.
- In:
The history of marketing science
,
(pp. 289-317)
.
2014
Persistent link: https://www.econbiz.de/10010415807
Saved in:
6
On estimating current-customer equity using company summary data : comment
Neslin, Scott A.
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 15-17
Persistent link: https://www.econbiz.de/10008909387
Saved in:
7
Sales promotion
Neslin, Scott A.
- In:
Handbook of marketing
,
(pp. 310-338)
.
2006
Persistent link: https://www.econbiz.de/10003335137
Saved in:
8
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
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9
Die Wirkung von Preis- und Nicht-Preis-Promotions auf die Markenloyalität
Gedenk, Karen
;
Neslin, Scott A.
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
4
,
pp. 370-392
Persistent link: https://www.econbiz.de/10001481413
Saved in:
10
The ability of Nash's theory of cooperative games to predict the outcomes of buyer-seller negotiations : a dyad-level test
Neslin, Scott A.
- In:
Management science : journal of the Institute for …
32
(
1986
)
4
,
pp. 480-498
Persistent link: https://www.econbiz.de/10001015270
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