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Leeflang, Peter
110
Doorn, Jenny van
40
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21
Leeflang, P. S. H.
14
Wieringa, Jaap E.
13
Wittink, Dick R.
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12
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7
Reuyl, Jan C.
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Zhang, Sha
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Leeflang, Peter S. H.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of service research : JSR
8
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
8
Journal of business research : JBR
6
European journal of marketing : EJM
5
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5
Research report / Graduate School Research Institute Systems, Organisations and Management
5
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Research Memorandum, Institute of Economic Research, Faculty of Economics, University of Groningen
4
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De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
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International series in quantitative marketing
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3
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2
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2
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Customer engagement : contemporary issues and challenges
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ECONIS (ZBW)
OLC EcoSci
32
RePEc
23
USB Cologne (EcoSocSci)
8
Other ZBW resources
2
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1
Changing consumer markets and marketing in China
Zhang, Sha
;
Doorn, Jenny van
;
Leeflang, Peter
- In:
International journal of business and emerging markets …
4
(
2012
)
4
,
pp. 328-351
Persistent link: https://www.econbiz.de/10009670322
Saved in:
2
Identifying the direct mail-prone consumer
Leeflang, Peter
;
Spring, Penny Noel
;
Doorn, Jenny van
; …
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
2
,
pp. 175-195
Persistent link: https://www.econbiz.de/10010406145
Saved in:
3
Creating lift versus building the base : current trends in marketing dynamics
Leeflang, Peter
;
Bijmolt, Tammo H. A.
;
Doorn, Jenny van
; …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10003822803
Saved in:
4
Satisfaction as a predictor of future performance : a replication
Doorn, Jenny van
;
Leeflang, Peter
;
Tijs, Marleen
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 314-318
Persistent link: https://www.econbiz.de/10009779949
Saved in:
5
Building models for marketing decisions : past, present and future
Leeflang, Peter
-
2000
Persistent link: https://www.econbiz.de/10001505384
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6
Paving the way for "distinguished marketing"
Leeflang, Peter
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 76-88
Persistent link: https://www.econbiz.de/10009238553
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7
Scientification of marketing : [66. Sitzung vom 10. März 2010 in Düsseldorf]
Leeflang, Peter
-
2011
Persistent link: https://www.econbiz.de/10009262056
Saved in:
8
Modeling competitive reaction effects
Leeflang, Peter
- In:
Schmalenbach business review : sbr
60
(
2008
)
4
,
pp. 322-358
Persistent link: https://www.econbiz.de/10003762295
Saved in:
9
Modeling competitive responsiveness
Leeflang, Peter
- In:
Handbook of marketing decision models
,
(pp. 211-251)
.
2008
Persistent link: https://www.econbiz.de/10003755270
Saved in:
10
Interactions between consumers and firms : identifying the direct mail-prone consumer
Spring, P. N.
;
Wansbeek, Tom
;
Leeflang, Peter
-
2000
Persistent link: https://www.econbiz.de/10001517989
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