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An app a day keeps a customer connected : explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic
Fang, Yu-Hui
- In:
Information & management : the internat. journal of …
56
(
2019
)
3
,
pp. 377-391
Persistent link: https://www.econbiz.de/10012005341
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Beyond the usefulness of branded applications : insights from consumer-brand engagement and self-construal perspectives
Fang, Yu-Hui
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011637205
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Exploring task-service fit and usefulness on branded applications continuance
Fang, Yu-Hui
- In:
The journal of services marketing
31
(
2017
)
6
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pp. 574-588
Persistent link: https://www.econbiz.de/10011801597
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4
On online repurchase intentions : antecedents and the moderating role of switching cost
Chiu, Chao-min
;
Fang, Yu-hui
;
Cheng, Hsiang-lan
;
Yen, …
- In:
Human systems management : HSM
32
(
2013
)
4
,
pp. 283-296
Persistent link: https://www.econbiz.de/10010231557
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Perceived deception in online auctions : antecedents and consequences
Fang, Yu-Hui
;
Li, Chia-Ying
- In:
Human systems management : HSM
33
(
2014
)
4
,
pp. 181-197
Persistent link: https://www.econbiz.de/10010472700
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Electronic word-of-mouth on social networking sites : cue validity and cue utilization perspectives
Fang, Yu-Hui
;
Li, Chia-Ying
- In:
Human systems management : HSM
35
(
2016
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10011482101
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On electronic word-of-mouth diffusion in social networks : curiosity and influence
Fang, Yu-Hui
;
Tang, Kwei
;
Li, Chia-Ying
;
Wu, Chia-Chi
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 360-384
Persistent link: https://www.econbiz.de/10011881842
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How online service recovery approaches bolster recovery performance? : a multi-level perspective
Li, Chia-Ying
;
Fang, Yu-Hui
- In:
Service business
10
(
2016
)
1
,
pp. 179-200
Persistent link: https://www.econbiz.de/10011722225
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Value proposition as a catalyst for innovative service experience : the case of smart-tourism destinations
Li, Chia-Ying
;
Fang, Yu-Hui
;
Sukoco, Badri Munir
- In:
Service business
15
(
2021
)
2
,
pp. 281-308
Persistent link: https://www.econbiz.de/10012582260
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I searched, I collected, I experienced : exploring how mobile augmented reality makes the players go
Li, Chia-Ying
;
Fang, Yu-Hui
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238346
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