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Herrmann, Andreas
346
Huber, Frank
86
Häubl, Gerald
53
Hildebrand, Christian
36
Heitmann, Mark
33
Jungwirth, Johann
30
Tomczak, Torsten
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Schlager, Tobias
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Inventing mobility for all : mastering mobility-as-a-service with self-driving vehicles
29
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
18
The digital pill : what everyone should know about the future of our healthcare system
17
Journal of business economics : JBE
12
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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Springer eBook Collection / Business and Economics
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Kundenorientierung von Banken : Strategien für Kundennähe und effektives Beziehungsmanagement
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Conjoint measurement : methods and applications ; with 91 tables
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
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1
Die Crowd macht gleich
Herrmann, Andreas
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009783425
Saved in:
2
Conformity and the crowd
Hildebrand, Christian
;
Häubl, Gerald
;
Herrmann, Andreas
; …
- In:
Harvard business review : HBR
91
(
2013
)
7/8
,
pp. 23
Persistent link: https://www.econbiz.de/10009776977
Saved in:
3
Social product-customization systems : peer input, conformity, and consumers’ evaluation of customized products
Schlager, Tobias
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Journal of management information systems : JMIS
35
(
2018
)
1
,
pp. 319-349
Persistent link: https://www.econbiz.de/10011885338
Saved in:
4
Mixing it up : unsystematic product arrangements promote the choice of unfamiliar products
Walter, Maik
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 509-526
Persistent link: https://www.econbiz.de/10012214318
Saved in:
5
Option framing and product feature recommendations : product configuration and choice
Herrmann, Andreas
;
Hildebrand, Christian
;
Sprott, David E.
- In:
Psychology & marketing
30
(
2013
)
12
,
pp. 1053-1061
Persistent link: https://www.econbiz.de/10010232501
Saved in:
6
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
7
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
8
Gamified information presentation and consumer adoption of product innovations
Müller-Stewens, Jessica
;
Schlager, Tobias
;
Häubl, Gerald
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 8-24
Persistent link: https://www.econbiz.de/10011697507
Saved in:
9
When social media can be bad for you : community feedback stifles consumer creativity and reduces satifaction with self-designed products
Hildebrand, Christian
;
Häubl, Gerald
;
Hermann, Andreas
; …
- In:
Information systems research : ISR
24
(
2013
)
1
,
pp. 14-29
Persistent link: https://www.econbiz.de/10009736934
Saved in:
10
Machine talk : how verbal embodiment in conversational AI shapes consumer-brand relationships
Bergner, Anouk Samantha
;
Hildebrand, Christian
;
Häubl, …
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
4
,
pp. 742-764
Persistent link: https://www.econbiz.de/10014444198
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