Similar Search Results

A Literature Review, Classification, and Simple Meta-Analysis on the Conceptual Domain of International Marketing: 1990–2012

Rana, Sudhir; Sharma, Somesh Kr. - In: Entrepreneurship in international marketing, (pp. 189-222). 2015

This study examines the conceptual domain of international marketing following substantial growth in its development. With the objective to investigate recent patterns and development in the literature this study evaluates 1,816 research articles on international marketing published between 1990...

Persistent link: https://www.econbiz.de/10015367324

Editorial: Is South Asia ready for the next universe - metaverse? : arguments and suggestions for further research

Rana, Sudhir; Udunuwara, Maduka; Dewasiri, Narayanage … - In: South Asian journal of marketing 3 (2022) 2, pp. 77-81

Persistent link: https://www.econbiz.de/10014225889

A perspective on the positioning of Indian business schools post COVID-19 pandemic

Rana, Sudhir; Anand, Arpan; Prashar, Sanjeev; Haque, … - In: International journal of emerging markets 17 (2022) 2, pp. 353-367

Persistent link: https://www.econbiz.de/10012886377

Future of marketing after disruptions and uncertainties : physical, digital, or phygital?

Mishra, Vinaytosh; Rana, Sudhir - In: Contemporary Trends in Marketing : Problems, Processes …, (pp. 31-40). 2023

Persistent link: https://www.econbiz.de/10014338916

#BoycottLaalSinghChaddha : failure to leverage Twitter

Parashar, Archana; Rana, Sudhir; Prashar, Sanjeev - In: Contemporary Trends in Marketing : Problems, Processes …, (pp. 135-145). 2023

Persistent link: https://www.econbiz.de/10014338929

The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory

Raut, Sachin Kumar; Rana, Sudhir; Kathuria, Sakshi; … - In: Journal of global marketing 36 (2023) 4, pp. 284-302

Persistent link: https://www.econbiz.de/10014390264

Gender diversity and financial performance : a quantified review based on bibliometric and cluster analysis

Quttainah, Majdi; Singhania, Shubham; Rana, Sudhir - In: International studies of management & organization : ISMO 53 (2023) 4, pp. 291-312

Persistent link: https://www.econbiz.de/10014391402

Improving firm performance using market orientation and capabilities : a case study approach

Narula, Sandeep; Rana, Sudhir; Srivastava, Shakul; … - In: South Asian journal of business studies 12 (2023) 3, pp. 374-394

Persistent link: https://www.econbiz.de/10014380634

How do influencers moderate purchase motives? : an application of S-O-R model to assess the effects of reviewers' rating on online purchase

Rana, Sudhir; Bag, Sudin; Ghosal, Indrajit; Prasad, Bikram - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1168-1197

Persistent link: https://www.econbiz.de/10014369758

Demystifying hedonic shopping motivation and consumer buying behavior during the post-global pandemic : evidence from a developing country

Aruldoss, Alex; Rana, Sudhir; Parayitam, Satyanarayana; … - In: Journal of marketing theory and practice : JMTP 32 (2024) 4, pp. 486-505

Persistent link: https://www.econbiz.de/10015190538