//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Understanding Customers and Re...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
KMU
19
SME
19
Marketing
16
Entrepreneurship
15
Entrepreneurship approach
15
Business start-up
14
Marketing management
14
Marketingmanagement
14
Unternehmensgründung
14
Brand management
12
Markenführung
12
Beziehungsmarketing
11
Consumer behaviour
11
Großbritannien
11
Konsumentenverhalten
11
Relationship marketing
11
United Kingdom
10
Knowledge management
8
Social Web
8
Social web
8
Wissensmanagement
8
Brand image
7
Innovation
7
Knowledge transfer
7
Markenimage
7
Wissenstransfer
7
Brand
6
Entrepreneurs
6
Internet marketing
6
Online-Marketing
6
Unternehmer
6
Wales
6
Markenartikel
5
Place marketing
5
Software industry
5
Softwareindustrie
5
Standortmarketing
5
B-to-B-Marketing
4
Befragung
4
Business-to-business marketing
4
more ...
less ...
Online availability
All
Undetermined
24
Free
1
Type of publication
All
Article
79
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
71
Aufsatz in Zeitschrift
71
Aufsatz im Buch
7
Book section
7
Case study
5
Fallstudie
5
Language
All
English
85
Author
All
Rowley, Jennifer
60
Jones, Rosalind
26
Parry, Sara
12
Hanna, Sonya
7
Shiu, Edward
6
Baregheh, Anahita
5
Kupiec-Teahan, Beata
5
Edwards, Richard
3
Fullwood, Roger
3
Mitchelmore, Siwan
3
Morrish, Sussie C.
3
Sambrook, Sally
3
Sethna, Zubin
3
Alamro, Ahmed
2
Deacon, Jonathan
2
Delbridge, Rachel
2
Dunne, Áine
2
Hassan, Louise
2
Hassan, Louise M.
2
Hemsworth, David
2
Heyworth-Thomas, Elizabeth M.
2
Keegan, Brendan James
2
Lawlor, Margaret-Anne
2
Leat, Philip M.
2
Revoredo Giha, César L.
2
Seba, Ibrahim
2
Suoranta, Mari
2
Walsh, Gianfranco
2
Abboud, Liliane
1
Alford, Philip
1
Allison, Seamus
1
Apospori, Eleni G.
1
Banister, Emma
1
Binsardi, Arnaz
1
Bird, David
1
Bruce, Helen L.
1
Byrne, Angela
1
Carrigan, Marylyn
1
Carson, David
1
Cawsey, Timothy
1
more ...
less ...
Institution
All
National Bureau of Economic Research
1
Published in...
All
Journal of small business and enterprise development
6
Journal of marketing management : MM
5
Journal of knowledge management
4
Management decision : MD
4
Management research review
4
Journal of consumer behaviour : an international research review
3
European journal of marketing : EJM
2
International journal of entrepreneurial behaviour & research
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business research : JBR
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of research in marketing and entrepreneurship : JRME
2
The journal of product & brand management
2
Tourism management : research, policies, practice
2
A Grafon book
1
British journal of management : BJM
1
Corporate reputation review : an international journal
1
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
1
Entrepreneurship and Change : Understanding Entrepreneurialism as a Driver of Transformation
1
European journal of marketing
1
European management journal
1
General series / National Bureau of Economic Research, Inc
1
Global business & economics review
1
Handbook of research on strategic management in small and medium enterprises
1
Information services & use
1
International journal of consumer studies
1
International journal of entrepreneurship and small business
1
International journal of retail & distribution management
1
International small business journal : researching entrepreneurship
1
Journal for global business advancement : JGBA
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of food products marketing
1
Journal of marketing education : JME
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in marketing and entrepreneurship
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of strategic marketing
1
Librarianship in times of crisis
1
Market orientation : transforming food and agribusiness around the customer
1
Marketing intelligence & planning
1
more ...
less ...
Source
All
ECONIS (ZBW)
RePEc
108
Other ZBW resources
103
OLC EcoSci
69
BASE
38
USB Cologne (EcoSocSci)
6
Showing
1
-
10
of
85
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing for survival : a comparative case study of SME software firms
Parry, Sara
;
Jones, Rosalind
;
Rowley, Jennifer
; …
- In:
Journal of small business and enterprise development
19
(
2012
)
4
,
pp. 712-728
Persistent link: https://www.econbiz.de/10009680508
Saved in:
2
Customer-perceived value in business-to-business relationships : a study of software customers
Parry, Sara
;
Rowley, Jennifer
;
Jones, Rosalind
; …
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 887-911
Persistent link: https://www.econbiz.de/10009577001
Saved in:
3
Exploring marketing and relationships in software SMEs : a mixed methods apporach
Parry, Sara
;
Kupiec-Teahan, Beata
;
Rowley, Jennifer
- In:
Management research review
35
(
2012
)
1
,
pp. 52-68
Persistent link: https://www.econbiz.de/10009501104
Saved in:
4
Business support for new technology-based firms : a study of entrepreuneurs in north Wales
Jones, Rosalind
;
Parry, Sara
- In:
International journal of entrepreneurial behaviour & …
17
(
2011
)
6
,
pp. 645-662
Persistent link: https://www.econbiz.de/10009381968
Saved in:
5
"Shockvertising": an exploratory investigation into attitudinal variations and emotional reactions to shock advertising
Parry, Sara
;
Jones, Rosalind
;
Stern, Philip
;
Robinson, …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 112-121
Persistent link: https://www.econbiz.de/10009738783
Saved in:
6
Presentation of a generic "EMICO" framework for research exploration of entrepreneurial marketing in SMEs
Jones, Rosalind
;
Rowley, Jennifer
- In:
Journal of research in marketing and entrepreneurship : JRME
11
(
2009
)
1
,
pp. 5-21
Persistent link: https://www.econbiz.de/10003949207
Saved in:
7
Using card-based games to enhance the value of semi-structured interviews
Rowley, Jennifer
;
Jones, Rosalind
;
Vassiliou, Magda
; …
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10009499756
Saved in:
8
Entrepreneurial marketing : a comparative study
Jones, Rosalind
;
Suoranta, Mari
;
Rowley, Jennifer
- In:
The service industries journal
33
(
2013
)
7/8
,
pp. 705-719
Persistent link: https://www.econbiz.de/10009759757
Saved in:
9
Strategic network marketing in technology SMEs
Jones, Rosalind
;
Suoranta, Mari
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 671-697
Persistent link: https://www.econbiz.de/10009776454
Saved in:
10
Entrepreneurial marketing in small businesses : a conceptual exploration
Jones, Rosalind
;
Rowley, Jennifer
- In:
International small business journal : researching …
29
(
2011
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10008934170
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->