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Breuer, Christoph
97
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ECONIS (ZBW)
RePEc
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3
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1
Assessing the drivers of sport sponsor identification : findings from an empirical lab study
Breuer, Christoph
;
Rumpf, Christopher
- In:
Thunderbird international business review
53
(
2011
)
6
,
pp. 739-746
Persistent link: https://www.econbiz.de/10009387684
Saved in:
2
The viewer's reception and processing of sponsorship information in sport telecasts
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
26
(
2012
)
6
,
pp. 521-531
Persistent link: https://www.econbiz.de/10009706389
Saved in:
3
Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach
Rumpf, Christopher
;
Breuer, Christoph
- In:
Strategies in sports marketing : technologies and …
,
(pp. 238-254)
.
2014
Persistent link: https://www.econbiz.de/10010362962
Saved in:
4
The role of context intensity and working memory capacity in the consumer's processing of brand information in entertainment media
Rumpf, Christopher
;
Noël, Benjamin
;
Breuer, Christoph
; …
- In:
Psychology & marketing
32
(
2015
)
7
,
pp. 764-770
Persistent link: https://www.econbiz.de/10011295610
Saved in:
5
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
6
Predicting consumer gaze hits : a simulation model of visual attention to dynamic marketing stimuli
Rumpf, Christopher
;
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
111
(
2020
),
pp. 208-217
Persistent link: https://www.econbiz.de/10012237802
Saved in:
7
The effect of sponsorship portfolio size on brand choice : an experimental approach
Breuer, Christoph
;
Dallmeyer, Sören
;
Rumpf, Christopher
; …
- In:
Applied economics
53
(
2021
)
10
,
pp. 1200-1211
Persistent link: https://www.econbiz.de/10012425459
Saved in:
8
Message personalization and real-time adaptation as next innovations in sport sponsorship management? : how run-of-play and team affiliation affect viewer response
Breuer, Christoph
;
Boronczyk, Felix
;
Rumpf, Christopher
- In:
Journal of business research : JBR
133
(
2021
),
pp. 309-316
Persistent link: https://www.econbiz.de/10012590294
Saved in:
9
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
10
Ein Bewertungsmodell zur Analyse von Sponsoring-Alternativen
Breuer, Christoph
;
Rumpf, Christopher
;
Kurz, Stefan
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
1
,
pp. 72-81
Persistent link: https://www.econbiz.de/10009722777
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