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10
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Wong, Ho Yin
28
Sultan, Parves
14
Merrilees, Bill
6
Hall, John
4
Hung, Jia-yi
3
Khan, Sardana Islam
3
Haq, Farooq
2
Medhekar-Smith, Anita
2
Perrone, Anthony
2
Afroze, Rumana
1
Ahmed, Anas
1
Al-jazzazi, Akram
1
Al-jazzazi, Akram Mahmoud
1
Anees-ur-Rehman, Muhammad
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Anisimova, Tatiana
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Bandara, Priyantha
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Bandyopadhyay, Argho
1
Carlson, Jamie
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Haque, Amlan
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Hossain, Mokter
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Kegyes-Brassai, Orsolya K.
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Khoo, Catheryn
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Lau, Sze Man
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Shah, Md Faiz
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Su, Lixin Nancy
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Thaichon, Park
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Voola, Ranjit
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Yin Wong, Ho
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Asia Pacific journal of marketing and logistics
2
Cultural and technological influences on global business
2
Innovations in services marketing and management : strategies for emerging economies
2
Interdisciplinary approaches to product design, innovation, & branding in international marketing
2
The international journal of bank marketing : IJBM
2
The journal of brand management : an international journal
2
Asian Academy of Management journal
1
Global enterprise management ; 1
1
Handbook of Islamic marketing
1
Handbook of research on effective marketing in contemporary globalism
1
Handbook of research on strategic management in small and medium enterprises
1
International journal of business environment : IJBE
1
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1
International journal of services, economics and management
1
International journal of trade and global markets
1
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1
Journal for international business and entrepreneurship development
1
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1
Journal of accounting and public policy
1
Journal of economic cooperation among Islamic countries
1
Journal of food products marketing
1
Journal of organizational effectiveness : people and performance ; JOEPP
1
Journal of strategic marketing
1
Journal of technology management in China
1
Journal of vacation marketing
1
Managing service quality : MSQ ; an international journal
1
Marketing intelligence & planning
1
New horizons in management, leadership and sustainability : innovative case studies and solutions for emerging economies
1
South Asian journal of marketing
1
Sp - Z
1
Strategic marketing in fragile economic conditions
1
The global journal of finance and economics
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ECONIS (ZBW)
Other ZBW resources
16
OLC EcoSci
11
RePEc
2
BASE
1
USB Cologne (EcoSocSci)
1
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Service quality in higher education : a review and research agenda
Sultan, Parves
;
Wong, Ho Yin
- In:
International journal of quality and service sciences
2
(
2010
)
2
,
pp. 259-272
Persistent link: https://www.econbiz.de/10003996755
Saved in:
2
The success of born global firms : a conceptual model
Sultan, Parves
;
Wong, Ho Yin
- In:
Journal for global business advancement : JGBA
4
(
2011
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10009382929
Saved in:
3
Service quality in a higher education context : an integrated model
Sultan, Parves
;
Wong, Ho Yin
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
5
,
pp. 755-784
Persistent link: https://www.econbiz.de/10009686050
Saved in:
4
Cultural influence on global assessment of higher education service quality : the case of Central Queensland University, Australia
Sultan, Parves
;
Wong, Ho Yin
- In:
Cultural and technological influences on global business
,
(pp. 447-468)
.
2013
Persistent link: https://www.econbiz.de/10009757777
Saved in:
5
Environmental scanning : an information system framework for strategic decisions in SMEs ; a case study analysis
Wong, Ho Yin
;
Sultan, Parves
;
Sit, Jason Kokho
;
Li, En
; …
- In:
Handbook of research on strategic management in small …
,
(pp. 40-54)
.
2014
Persistent link: https://www.econbiz.de/10010361886
Saved in:
6
An integrated-process model of service quality, istitutional brand and behavioural intentions : the case of a University
Sultan, Parves
;
Wong, Ho Yin
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
5
,
pp. 487-521
Persistent link: https://www.econbiz.de/10010422299
Saved in:
7
How service quality affects university brand performance, university brand image and behavioural intention : the mediating effects of satisfaction and trust and moderating roles of gender and study mode
Sultan, Parves
;
Wong, Ho Yin
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 332-347
Persistent link: https://www.econbiz.de/10012060081
Saved in:
8
Foreign market entry mode choice : internal and external perspectives
Wong, Ho Yin
- In:
Cultural and technological influences on global business
,
(pp. 46-62)
.
2013
Persistent link: https://www.econbiz.de/10009756857
Saved in:
9
The mediating role of innovation in strategic international marketing
Wong, Ho Yin
- In:
Handbook of research on effective marketing in …
,
(pp. 27-46)
.
2014
Persistent link: https://www.econbiz.de/10010403589
Saved in:
10
Is the international marketing channel strategy adapted? : an empirical study
Wong, Ho Yin
-
2015
Persistent link: https://www.econbiz.de/10011295669
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